How to follow the World Cup on Twitter

By Aneesh Madani
Wednesday, 4 June 2014

With just 9 days to go, the countdown is well under way to the 2014 @FIFAWorldCup in Brazil, and the conversation is building on Twitter. In fact, there have already been more World Cup-related Tweets this year than during the entire 2010 tournament.

The #WorldCup will happen on the pitch, but also on Twitter, giving people the chance to get closer to the action than ever before. Fans can get real-time updates on Twitter from their favourite teams, players, coaches, journalists, celebrities and fellow fans. It is the global viewing party where fans can experience every second of the World Cup, on and off the pitch.

Twitter XI Dream Team

If Twitter users were picking their starting lineup, the eleven players below would be a good place to start. This team is made up of the most-mentioned player Twitter @handles in the past three months, forming an XI that would surely be the envy of any manager in football:

How to follow the World Cup on Twitter

World Cup teams

Thirty of the 32 nations competing in this year’s World Cup have official accounts on Twitter. You can follow all thirty here; this graphic shows the top six most followed teams:

How to follow the World Cup on Twitter

World Cup players

More than 300 of the players from the 32 competing nations are on Twitter, with representatives of all the competing teams having a presence on the platform - follow them here. The top six most followed players at the 2014 World Cup are:

How to follow the World Cup on Twitter

Follow your favourite country teams and players on Twitter

Twitter and football go hand-in-hand- 90% of Indian users use Twitter for something related to football-so Indian fans can easily use Twitter to follow their favorite national teams and players during the #WorldCup. Here are some interesting Tweets related to the FIFA World Cup from the start of the year to now:

Breaking news

Twitter is increasingly used as a tool for breaking news and sharing of exclusive content. Many of the country teams announced their initial and final rosters first on Twitter before anywhere else. In fact, 57% of football fans in India said that news breaks fastest on Twitter:

Hashtags

The official hashtags for the 2014 World Cup are #WorldCup and #Brazil2014. Hashtags join conversations together on Twitter, so follow along to keep close to the action, or use them in your own Tweets to join the global conversation.

Official accounts

To be sure you’re receiving the most reliable, up-to-the-minute World Cup news, these verified accounts are a great place to start. You’ll see real-time updates from organisations including:

  • @FifaWorldCup - The official source for all things World Cup
  • @Fifacom - Follow for news from the international football federation
  • @Brazuca - The official match ball

Follow the #WorldCup on Twitter for real-time updates on and off the pitch.

 Twitter and Sports

When big events happen in the real world, they happen on Twitter, too - and never is that truer than with big televised sporting events. For sports fans watching the match, Twitter is the second screen to TV broadcast. It creates a space for live commentary in the moment, from fans and experts alike, across sports. Recent global research from @Nielsen reveals that:

  • 50% of Tweets about TV in 2013 were related to sports
  • 492 million Tweets sent in 2013 were about sports events
  • 12 of the top 20 tweeted events on Twitter in 2013 were sporting events
  • There were 1.7 million Tweets about the World Cup draw globally in two hours

In India specifically, research from @globalwebindex shows that Twitter is the perfect companion for World Cup 2014:

  • 87% of Twitter users in India will be watching the World Cup
  • 91% of Twitter users in India will be watching live matches on TV
  • 90% of Indian users use Twitter for something related to football
  • Nearly half (45%) of people on Twitter in India follow football clubs
  • 57% of football lovers in India say that news breaks fastest on Twitter
  • 56% of Indian users tweet when there is a goal, and 61% tweet after the match

How to follow the World Cup on Twitter

The FIFA World Cup 2014 will take place from June 12th to July 13th, with the opening match in Sao Paolo between Brazil and Croatia. So be sure to tune in with Twitter for real-time updates on all the action for the 64 matches - track every match, experience every goal, and hear the roar of the crowd. All the drama of #Brazil2014 will unfold on the pitch, but also on Twitter, so you can find fellow fans, follow your team, and love every second of the World Cup on Twitter!