The most recent Indian election showcased how Twitter provides front row access to unfolding conversations, and the #BiharElections got the chatter going about breaking news, candidates sparring over agendas, and wooing the public.
Vibrant conversations occurred throughout the final results day on November 8th:
The data for Bihar over the last 30 days shows there were more than 1.7 million Tweets related to #BiharElections on Twitter:
Click on this link to view the interactive Reverb Chart: http://reverb.guru/view/699604409522731360
Throughout the campaign, candidates and parties took to Twitter to communicate with people on a one-on-one basis. For example, here are a few Tweets from a Twitter Q&A with Nitish Kumar:
Our Indian news partners continued to find innovative ways to use Twitter for election programming. @TimesNow led the pack by engaging in election conversation on both Periscope and Vine, as well as using video and Polls to spark discussions.
CNN-IBN (@ibnlive) used Pericope to provide viewers with consistent back room access and insight, while @IndiaToday, @aajtak, @News24, @NewsX, and @BBCIndia used Twitter Q&A’s with the key leaders to keep the conversations rolling.
From live-Tweeting to the use of video to syndicated Tweets on web, partners like @TimesOfIndia, @NavbharatTimes, @HtTweets, @IndianExpress, and @ANI_News pushed the boundaries of immersive and interactive election coverage.
Snappy video implosion
TV partners used our SnappyTV tool to publish live video in real time to drive high engagement.
As the elections heated up, Twitter users participated in the dynamic conversations
Twitter continues to play the role of central conversation platform when it comes to politics and elections in India.