How brands and #CWC15 fans will stay in the game with Twitter

By Taranjeet Singh
Friday, 6 February 2015

Sport is at its best when it’s live, and Twitter will be the ideal partner for cricket fans wanting to hear the roar of the crowd during the Cricket World Cup (#CWC15). Because Twitter is about moments, it will also present the perfect opportunity for brands to connect with consumers.

To better understand how Indian cricket fans will use Twitter during the #CWC15, we commissioned the Cricket Moments Study* and the results are pretty clear: Twitter users love cricket!

Almost nine out of 10 Indian Twitter users are fans of cricket, and most of them will follow the #CWC15 and will only get more busy Tweeting during the Cricket World Cup.

How brands and #CWC15 fans will stay in the game with Twitter

The research also found that most cricket fans on Twitter come from a relatively younger demographic:

How brands and #CWC15 fans will stay in the game with Twitter

Throughout the #CWC15, Twitter will carry the roar of the crowd as fans inside the stadium – and those watching at home, online or in pubs around the nation – Tweet their response to the action.

During the matches, Indian Twitter cricket fans say they will Tweet about the big moments. They also engage with the wider fan community on Twitter, and even the players of the competing teams.

How brands and #CWC15 fans will stay in the game with Twitter

Driving brand engagement during #CWC15
Indian cricket fans on Twitter follow an average of 27 brands on the platform, so their enthusiasm for cricket also creates multiple opportunities for brands to interact with these users on Twitter. In fact, many users say they are more likely to engage with a brand who is Tweeting about #CWC15.

How brands and #CWC15 fans will stay in the game with Twitter

So how can brands make the most out of the #CWC15? Here’s our three tips:

  1. Amplify your impact through always on and moment-focused activity
  2. Include exclusive promotions, discounts and contests
  3. Leverage the value of your followers to accelerate brand affinity

For more tips on how you can get in the game with the Cricket World Cup, contact your @TwitterIndia account team.