If there is any Bollywood movie that brings the entire nation and its many generations together, it would be the 1995 Shah Rukh Khan (@iamsrk) and Kajol (@KajolAtUN) starrer, Dilwale Dulhania Le Jayenge (DDLJ). This week, the iconic film completes 20 years and it celebrates its birthday on Twitter with fans from across the country. @DDLJ activated Twitter’s birthday feature on 20 October, and users were greeted with an animation of colourful balloons when they logged onto the page.
#20yearsofDDLJ conversations spiked over 140,000 Tweets in one day as fans from across the country and Bollywood stars reminisced about their favourite DDLJ dialogues, scenes, songs, and photos. Twitter presented the perfect window to all the excitement around this moment. It lit up with Tweets about love and romance, and encouraged users to go back in time and share their memories of the film. @DDLJ also Tweeted old photos and dialogues from the film to keep the conversations rolling.
View the interactive Reverb chart here.
@DDLJ wove in a fun literary angle to the activity on the platform by creating a ‘DDLJ in a collection of 20 Tweets’:
Leading Bollywood celebrities including Karan Johar (@karanjohar), Parineeti Chopra (@ParineetiChopra), Dia Mirza (@Deespeak), Ritiesh Deshmukh (@Riteishd), Ayushmann Khurrana (@Ayushmannk), Shraddha Kapoor (@ShraddhaKapoor), and Kriti Sanon (@Kritisanon) were seen reviving their favourite #DDLJ moments on Twitter:
Fans took to Twitter to Tweet about their favourite scenes, dialogues, and what made #DDLJ such a timeless love story.