Today, we are launching something new on Twitter: Moments, the best of what’s happening on Twitter in an instant.
Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.
Launching initially in the US only, Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.
How it works
Tapping on the new lightning bolt tab on your phone opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update this list. Looking for more? You can also swipe through to topics including “Entertainment” and “Sports” to find more stories from the past few days.
Engaging with a Moment
Following a Moment
Moments are often updated as new information or great Tweets become available. You’ll know a story has been updated since your last view when you see a blue dot in the upper righthand corner of the image associated with the Moment. For stories that update very frequently — like live sporting events or awards shows where it’s critical to know what’s happening minute by minute — you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline. So you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.
Read more about the Moments feature and how the desktop version works.
Today, most Moments are assembled by our curation team, and some are contributed by partners like Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and Washington Post. While we’re working with a small group of partners now, we plan to expand it in the future. The Twitter community continually surprises us with wonderful storytelling and creativity, so we look forward to seeing new and exciting uses of Moments from more partners soon. [Read our principles and guidelines for curating Moments.]
To start, we’re introducing Moments to people in the US across Android, iPhone, and the desktop web. But as with Tweets, a Moment can be shared anywhere: so if you are in India where Moments hasn’t launched yet and you discover a link to a Moment in a Tweet or DM, or embedded elsewhere, you can enjoy the same experience we’re rolling out today. And we’re hard at work to bring this same functionality to other places in the coming months. Stay tuned for more updates!
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