When Team India celebrated their win over @TheRealPCB in #CWC15 on Sunday, this Tweet from @BCCI exemplified why we needed hashtags in Indian languages.
Nothing captures the sentiment of a billion Indians as #जयहिन्द, which try as it may, the English version just cannot approximate.
We’re excited to announce we’ve rolled out hashtags, not just in Hindi, but also in all Devanagari script based languages: Marathi, Sanskrit and even Nepali, as well as Bengali, Assamese, Punjabi, Gujarati, Oriya, Tamil, Telugu, Malayalam and Kannada.
Your response has already been overwhelming. Not only did #जयहिन्द trend on Sunday, but on Tuesday we saw two hashtags trending — one in Hindi #हरहरमहादेव and the other in Tamil #தமிழ்வாழ்க.
Here are some of your Tweets in Tamil that helped make #தமிழ்வாழ்க the first Tamil hashtag sensation.
The twin Trends promoted the ever-so-popular @AlokNath & @Dhanushkraja to get involved as well.
While Marathi and Bollywood film star @Riteishd was amongst the first to Tweet using a Marathi hashtag.
Telegu film director @ssrajamouli set the stage for Telugu users with this Tweet.
And here’s @Varun_dvn with his own ‘Hinglish’ creation!
Our partners @AajTak and @ABPNewsHindi also came up with some innovative Tweets to encourage the use of the Hindi hashtag.
This is an exciting beginning but things are only getting warmed up. We hope you enjoy using the hashtags and we look forward to the day when our country’s trends are dominated by Indian languages.