As reality TV buffs were served an exciting season of “Bigg Boss”, social enthusiasts were in for an even bigger treat: season 9 (#BB9) trumped its own record to become the show’s most Tweeted season yet. It garnered more than 5.7 million Tweets this season, a whopping 70% higher than season 8.
The excitement on Twitter peaked during the final episode when contestant Prince Narula (@princenarula88) was crowned the winner. The season finale saw a 119% increase in Tweet volume in comparison to the previous year’s final episode.
#BB9 Tweets by @BiggBoss & @ColorsTV generated a total of 168M+ organic impressions during the season.
How did #BB9 become the show’s most social season? For the first time, @BiggBoss delighted Twitter fans with live videos powered by @SnappyTV, and teased viewers by offering a sneak peek into an upcoming episode.
Exclusive Twitter-only content was featured. Here are a few examples:
The @BiggBoss team live-Tweeted the episode with fun videos and GIFs.
Participants and Bollywood celebrities created engaging, only-on-Twitter content using the Twitter Challenger app, and #BB9 is the first TV show in India to use it.
Here’s a look at the famous #BhaiBhai selfie that went viral on the platform, featuring Bollywood superstars Salman Khan (@BeingSalman) and Shah Rukh Khan (@iamsrk):
Here are some of the most exciting moments on Twitter from #BB9:
#BB9 winner Prince Narula on day one of the show:
Contestants engage with former contestants and have fun on the sets of #BB9:
Guest celebrities such as Varun Dhawan (@varun_dvn), Shahid Kapoor (@shahidkapoor) and Alia Bhatt (@aliaa08) make a special appearance on #BB9:
The finale episode sizzles with celebrities such as Katrina Kaif, Aditya Roy Kapoor, and Tabu accompanying Salman Khan on the show.