How @ICC #WT20 played out across the world

By Aneesh Madani
Wednesday, 6 April 2016

As the world’s 16 best Twenty20 cricket teams did battle over the last month, all of the tournament’s biggest moments played out on Twitter in real time, making the @ICC#WT20 the cricket tournament with the most Tweets-per-match, ever.

The West Indies (@westindies) created history by becoming the first team to win the event twice, with Carlos Braithwate (@TridentSportsX) smashing four consecutive sixes to seal an incredible win in the final over England (@englandcricket), and the team celebrated with their signature dance.

To illustrate just how engaging the Twitter conversation has been, here’s our wrap of the numbers and visualisations from #WT20.

5.75 billion Tweets viewed

Cricket fans from host nation India and all over the world came to Twitter to talk about winning moments, massive sixes, shocking upsets, classic catches, and more throughout #WT20. This contributed to more than 5.75 billion views (impressions) of Tweets across every match throughout the tournament.

How @ICC #WT20 played out across the world

The #INDvPAK game had the most Tweets

With 1.12 million Tweets, the most-Tweeted match was #INDvPAK making it the biggest T20 match ever on Twitter! The second most-Tweeted was #INDvAUS followed by #INDvWI.

Here’s a look at the top five games with the highest Tweet volume.

How @ICC #WT20 played out across the world

The most-Tweeted moments

One of the most exciting games of #WT20 was the do-or-die, winner-takes-all clash between India and Australia. @imVkohli scored 47 runs in the last five overs, hitting seven boundaries and a six, and the moment he hit the winning runs to secure India’s passage to the semi-finals was the most-Tweeted of #WT20.

How @ICC #WT20 played out across the world

Most-Retweeted Tweets

@narendramodi’s Tweet about the thrilling #INDvBAN match became the most-Retweeted Tweet of #WT20.

Here are some other great Tweets from #WT20.

Twitter most-mentioned XI

Based on all the action that got fans reaching for their phones, we created a #WT20 dream team made up of the most-mentioned players on Twitter during the tournament. The most-mentioned, India’s @imVkohli, gets the captain’s tag.

The Twitter XI has strong representation from India with six and #WT20 champions West Indies with two players.

How @ICC #WT20 played out across the world

India the most-mentioned #WT20 team

While they may not have been able to win the trophy on home soil, @BCCI took the most-mentioned honours on Twitter, followed by Pakistan. Here’s the ranking of the most-mentioned teams on Twitter.

How @ICC #WT20 played out across the world

Team India on Periscope

Indian cricket fans had a special surprise in store for them at the event as the Indian cricket team (@BCCI) launched on Periscope to take fans into training sessions and behind-the-scenes player access. You can follow @BCCI on Periscope to stay in touch with Team India.

There was a particularly fun instance of Hardik Pandya recounting the thrilling final over of the win against Bangladesh with stories from the field.

How @ICC #WT20 played out across the world

How @ICC #WT20 played out across the world

Twitter videos and Vines

The 2016 @ICC#WT20 was particularly special on Twitter for the videos shared on the platform
by partners and users that have fans a flavour of all the behind-the-scenes action.

There was even a special Vine channel for the World T20.

#AskCaptain

During the @ICC#WT20, 48 lucky cricket fans Tweeted and were featured on live global TV at the post match ceremony with the winning captain answering their question.

@ICC then Tweeted a photo or video of their special moment to each of those lucky fans to keep for eternity.

As a result, #AskCaptain questions per match grew by 63% over the 2015 Cricket World Cup and here is a collection of some of those Tweets.

#WorldT20Heroes

Cricket fans were also able to collect special Twitter trump cards of players and moments during the event and they sent over 120K Tweets with #WorldT20Heroes!

Here’s what the experience looked like.

Twitter player of the match

Finally, every player of the match at the event signed off with a special, autographed Twitter Mirror photo to leave fans a message after their match winning performance. You can take a look at some of these Tweets here.

With the Indian Premier League (@IPL) starting in just a few days, don’t expect to see T20 fever cool down anytime soon, so get ready for even more cricket action on your Twitter timeline no matter where in the world you are.