You follow hundreds of people on Twitter — maybe thousands — and when you open Twitter, it can feel like you’ve missed some of their most important Tweets. Today, we’re excited to share a new timeline feature that helps you catch up on the best Tweets from people you follow.
Here’s how it works. You flip on the feature in your settings; then when you open Twitter after being away for a while, the Tweets you’re most likely to care about will appear at the top of your timeline – still recent and in reverse chronological order. The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. At any point, just pull-to-refresh to see all new Tweets at the top in the live, up-to-the-second experience you already know and love.
We’ve already seen that people who use this new feature tend to Retweet and Tweet more, creating more live commentary and conversations, which is great for everyone. To check it out now, just go into the timeline section of your settings and choose ‘Show me the best Tweets first’. We’ll be listening to your feedback and making it even better over time. Then we’ll be turning on the feature for you in coming weeks — look out for a notification in your timeline. We love it and think you will too. If you don’t, send your thoughts our way, and you can easily turn it off in settings.
We think this is a great way to get even more out of Twitter and we’re excited for you to experience it.
What this means for brands
Brands that create quality content have always performed well on Twitter. With this update, whether it comes from an SMB, large brand, consumer, or athlete you follow, the best content shines through. Throughout our tests, we saw an increase in engagement for brands’ organic Tweets and an increase in engagement for Tweets about live events.
Promoted Tweets and Promoted Accounts will work the same way as always, and are not affected by this change. Brands will still have access to the same suite of creative, measurement, and targeting tools to make sure theirs ads display to the right people, at just the right moment.
We’d love your thoughts on how to keep making Twitter better, and will be listening and refining the experience over time.