Starting today, Twitter India will celebrate young creators and users in its first-ever week-long live showcase called #EveryCharacterMatters. This curated showcase across Comedy, Lifestyle, Modern Romance, and Music will see over 20 comedians, chefs, musicians, stylists, and more, harness Twitter, Vine and Periscope to connect and create with their followers.
For the first time in India, all week, creators will tell their stories in new, creative, multimedia content forms using Tweets, photos, videos, Vines, and Periscopes. They will collaborate with Twitter users for a richer experience by asking people to Tweet ideas, lyrics, sound clips, and will involve them in their creator’s journey.
Twitter bring you closer to all your favourite things, and you can enjoy them in ways you had never imagined - through candid conversations, live video broadcasts, and short-form videos. This week, you can journey with a musician in the making of a new track, or you can accompany a chef as he walks down the streets and enjoys the local street food.
#EveryCharacterMatters will highlight how every content genre, every character, every personality has a voice on Twitter, and the curated showcase will be a reflection of the diverse youth and creative voices of our country. It will celebrate new forms of digital and live storytelling, and will help users discover and interact with new creators.
Why young creators love Twitter
Food Blogger and Consultant Kalyan Karmakar (@finelychopped)
Twitter and Periscope both have helped me reach out to and connect with lots of interesting people and to share my experiences with others. They help me tell my food stories in a spontaneous, candid, passionate way, which has always been my style of storytelling. Conversations on Twitter, instant comments on Periscope, often from around the world, complement my journey in food, and my blog content, and continue to inspire me to do more.
Beauty and Lifestyle Vlogger Debasree Banerjee (@debasree)
#EveryCharacterMatters is a great step towards encouraging young and niche creators like myself. It will help me reach out to and engage with a larger audience. I enjoy Twitter because it is quick and concise, and it helps me stay connected to my followers in a simple way; I also stay in touch with other influencers and their work on the platform.
World music band Maati Baani (@maatibaani)
We enjoy using Twitter and Periscope for the quality of conversations on the platform; the feedback is quick and the love our fans show is real. People who engage with us connect to the philosophy of the band and are enthusiastic to spread the word of our music. There is nothing more gratifying than seeing a fan Tweet to us in real time at a gig or at soundcheck!
Tweet your love for young creators in India: Your Tweets, your ideas, they create
This week-long showcase will also encourage the creator in every user on the platform, and will showcase how best to use Twitter’s tools and features.
Who to follow
June 13: Comedy
June 14: Lifestyle
June 15: Modern Romance
June 16: Music
On Day One the focus was on Comedy, and here’s a look at what the comedians were up to:
You can join the conversation by following @VideoIndia account or #EveryCharacterMatters hashtag on Twitter, which is the best way to get live updates about the program. On the web, go to www.everycharactermatters.com to check out the #EveryCharacterMatters conversations unfold in real time.
#EveryCharacterMatters will put a spotlight on a fresher, younger, more delightful, and hyperlocal Twitter, where content is varied, conversations collaborative, and the fun factor high!
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