Twitter has been the go-to platform for news, sports, politics, and entertainment, and it’s also the place users can indulge in their many diverse and unique interests. To add to the growing range of interests on Twitter in India, we announced a greater commitment to India’s literary world this week. It began with bringing on board India’s most-loved children’s author, Ruskin Bond (@RealRuskinBond) on the sidelines of the country’s biggest literary gathering, the Jaipur Literature Festival (@JaipurLitFest).
Book lovers in India will now enjoy the latest from the world of literature — from conversations with their favourite authors to updates on new book launches.
We worked closely with Jaipur Literature Festival to empower India’s greatest storytellers to share on Twitter. By collaborating with authors and publishing houses, users can now look forward to Twitter-first updates, announcements, exclusive conversations and deeper engagement with fans on the platform.
Participants live-Tweeted at the festival using the event hashtag #ZEEJLF, to share interesting insights and conversations.
And the festival used Twitter as its go-to medium to seek opinions from the audience as well as provide real-time updates:
In addition, legendary and beloved Canadian author, Margaret Atwood (@MargaretAtwood), answered questions from her fans in India through an exclusive Twitter Q&A:
Writers across the world participated in the conversation in ways that can only happen on Twitter. The event created the opportunity for users to chat with the greatest literary names on Twitter and share opinions in real time:
In order to make the festival more accessible to audiences across India, we worked with Wattpad (@Wattpad) and UN’s GEP (@educationenvoy) on #YourStoryIndia, a campaign that enables young Indians from across the country to share their stories about India in nine languages. A panel of acclaimed authors and literary professionals picked two winning stories, one in Hindi and one in English, by young women from Haryana and Chhattisgarh. In return, they had the opportunity to attend the Jaipur Literature Festival, and engage with literary-India’s greatest. Here’s one of the #YourStoryIndia Fellows, @Ln_Suganthi:
Join the conversation and follow these authors to see how they Tweet and engage with book lovers like yourself: