With more than 1.9 million mentions on Twitter in relation to the #GujaratElection over the past 2.5 weeks (from Dec 1 - 18, 2017), Twitter is the best place to see what’s happening in the political scene in India and to talk about it. From breaking news to behind the scenes action, political parties, candidates and citizens sparring over hot election topics, this was the first time that Twitter introduced live streaming of the elections in India, adding more ways for people to watch the #GujaratElection unfold in real-time.
Despite the fact that the Elections occurred in one State of India, i.e. Gujarat, discussions on Twitter were vibrant all over the country and even worldwide, especially on final results day. People all over the world leveraged Twitter to see what’s happening in India as the nation develops as a cultural, economic and political force to be reckoned with.
Throughout the State Elections campaign, politicians and parties took to Twitter to regularly communicate with people all over India. Prime Minister Modi emerged as the most mentioned personality during the course of #GujaratElections on Twitter, while Vijay Rupani emerged as the most mentioned candidate on Twitter. Between the parties, it was a close fight as BJP garnered 53% of the share of voice on Twitter while Congress took 47%.
While the political leaders and parties were active, Twitter users also participated in dynamic conversations around the Gujarat elections with relevant hashtags and Retweets. Development, Religion and Hindutva, and GST, emerged among the most talked about topics during the elections. The most mentioned hashtag was #GujaratElection2017. Among the top 10 Retweeted Tweets, 5 of them were Hindi Tweets, suggesting rising interest in local language conversations on Twitter.
Top 5 hashtags related to #GujaratElection:
Top 10 Retweeted Tweets in relation to #GujaratElection: