First In-Stream Video Sponsorship for a T20 cricket league

By Aneesh Madani
Thursday, 31 August 2017

In a first for any T20 cricket league globally, Hero Caribbean Premier League (@CPL) fans will be able to catch this season’s best sixes, fall of wickets, Play of the Day and #HeroFanOfTheMatch videos on Twitter through an In-Stream Video Sponsorship partnership with Hero MotoCorp (@HeroMotoCorp), the world’s largest two-wheeler manufacturer.

Twitter is where live cricket conversation happens and through this partnership, title sponsor Hero MotoCorp will ensure that fans will be able to watch the best moments from #CPL17 in their timelines.

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The fifth edition of the #CPL has taken off in grand style with some exciting encounters stealing the show in the first three weeks.The excitement will now go up a notch with fans never having to miss key moments from the matches.

Twitter’s In-stream video sponsorship enables publishers to monetise video content while making it easy for advertisers to reach engaged audiences and sponsor exclusive content.

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We are delighted to be the first T20 cricket league globally to do an In Stream Video Sponsorship deal with Twitter and our title sponsor Hero. We saw Twitter as a natural ally for match videos to drive conversation and monetization. Hero has been a special partner for us and it’s great that they will be promoting the best Hero CPL videos to fans on Twitter right in their timelines.

Jamie Stewart

Commercial Director, Hero Caribbean Premier League

We are thrilled to be the first title sponsor of a T20 cricket league to have an InStream Video Sponsorship campaign run on Twitter that brings some of the best videos from the Caribbean Premier League to cricket fans in India. Twitter is a key partners of ours and this is yet another signal in Hero’s commitment to sports.

Mr. J Narain

Head of Sports, Hero MotoCorp

Twitter plays a key role in facilitating both content creators and brands to capture the excitement from broadcast and distribute it to fans and audiences across the platform, far beyond their existing followers. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in conversations on Twitter. So don’t miss out on the action and catch the buzz on Twitter!

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Aneesh Madani


Head of Sports Partnerships, Asia Pacific at Twitter

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