Twitter is the best place to know what’s happening around the world and to talk about it. Over the weekend, we saw more than 1.1 million conversations on Twitter between 25th - 28th May, discussing the 3rd anniversary of Modi government. From politicians, athletes, entertainers to Indians from all walks of life, people flocked to Twitter to wish the PM and his Government on their successful three years with hashtags such as #3yearsofmodigovt and #modi3years. Prime Minister Modi shared his own message on the platform too. Clearly, a milestone for the government and people of India, the conversations peaked at 9.28pm on May 26th with more than 690 Tweets per minute.
For the Government of India, Twitter emerged as a critical platform for citizen engagement over the past three years. One of the world’s most Twitter-savvy leaders, PM Modi’s @narendramodi account currently has over 30 million followers, seven times more than in 2014. India’s technocrat Prime Minister with 25 of his Cabinet ministers and 29 Ministers of State actively leverage Twitter to engage with citizens, update them on government policies, and connect with them through live conversations. During the Union Budget for example, we saw 7.2 lakh Tweets with the hashtag #Budget2017 between January 30 and February 2, 2017. PM Modi’s Tweet-powered campaigns such as #MannKiBaat, #SwachhBharat, #SelfieWithDaughter, #MyCleanIndia, and #TransformingIndia, are further examples of how he has used Twitter to reach and connect with Indian and global audiences.
One significant public engagement initiative is Twitter Seva. As an India-first innovation, Twitter Seva is being used for citizen engagement across 10 large government ministries and public service departments in the country, including: the Ministry of Commerce (@DIPPGOI), the Ministry of External Affairs (@MEAIndia), the Department of Telecommunications (@Dot_India), Department of Posts, MTNL, BSNL under the Ministry of Communication, Department of Administrative Reforms and Public Grievances, Ministry of Home Affairs, the UP Police (@Uppolice) as well as the Bengaluru Police (@BlrCityPolice). The Twitter Seva system has tracked more than 1,220,000 Tweets since it began and each Tweet stacks up as a metric of the Government’s intent to deliver effective and transparent service.
As a lookback, here are the Top 5 Retweets by PM Modi across the three years:
Here’s what the Ministers had to say about the 3rd anniversary of Modi government:
And some of the public reactions on Twitter for the anniversary: