Twitter is the best and fastest place to know what’s happening in the world of entertainment and to talk about it. And this time it’s for none other than one of India’s most prestigious and globally renowned award shows, the 63rd Jio Filmfare Awards 2018 (@filmfare).
While the awards ceremony will be broadcast on TV to audiences at a later date, Twitter provided the perfect window into the glitz, glamour and real-time conversations of Bollywood’s favourite awards show. Bollywood fans around the world got a chance to catch on all the red carpet action as Twitter recorded over 1.2 million video views on Twitter for the three-hour live stream of the 63rd Jio Filmfare Awards 2018 red carpet as it happened.
In addition, Twitter mirrored the mood of millions of avid Bollywood fans as they expressed their joy and indulged in passionate discussions with over a million mentions on Twitter about the awards night and their favourite celebrities within 48 hours (between January 19 - 21, 2018). Akshay Kumar (@AkshayKumar) emerged as the most talked about nominated actor of the night, followed by Shah Rukh Khan (@iamsrk) and Ranveer Singh (@RanveerOfficial). While Sunny Leone (@SunnyLeone) emerged as the most talked about actress who attended the event, followed by Alia Bhatt (@aliaa08) and Kajol (@KajolAtUN). The below list has been tabulated basis the number of mentions of the respective celebrities (who were either nominated or attended the 63rd Jio Filmfare Awards 2018) on Twitter between January 19 - 21, 2018.
Most Talked About Actors on Twitter at the #JioFilmfareAwards2018:
Most Talked About Actresses on Twitter at the #JioFilmfareAwards2018:
While Hindi Medium was awarded the Best Film (Popular) of the night, Newton was the most talked about nominated film of the night on Twitter bagging the Best Film (Critics) award, followed by Tiger Zinda Hai and Secret Superstar. The below list has been tabulated basis the number of mentions of the respective movie hashtags nominated for the 63rd Jio Filmfare Awards 2018 on Twitter between January 19 - 21, 2018.
Most Talked About Films on Twitter at the #JioFilmfareAwards2018:
From red carpet looks and inside sneak peeks to winner announcements, the award show’s official Twitter account @Filmfare became the go-to destination for fans to get real-time updates on what’s happening at the 63rd Jio Filmfare Awards 2018.
Filmfare is going the extra mile to reach out to our digital first audiences, and what better occasion to do it than the 63rd Jio Filmfare Awards 2018. Our digital thrust makes us seek new and innovative opportunities for collaborations, and we are extremely glad to partner with a global platform like Twitter to bring all the glitz and glamour from the coveted red carpet of the awards to digital screens.