Events

England took the trophy, though India owned #CWC19 on Twitter

By Rahul Pushkarna

After six weeks of action-packed cricket, England emerged as the world champions after beating New Zealand in a close game ending with a Super Over. Sunday’s final was one of the most nail-biting games this Cricket World Cup has seen, with everything coming down to the last ball. 

This #CWC19 season, cricket fans from all over the world came to Twitter to talk about winning moments, shocking upsets, classic catches, and let’s not forget all the memes about the rain. The #CWC19 conversation generated 31 million Tweets from 20th May to 15th July. Comparing the hashtag #CWC19 to the last Cricket World Cup hashtag #CWC15, there was more than a 100% growth in Tweet volume containing the official hashtag.

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This Cricket World Cup, fans across the world were able to catch the video highlight clips from each game on Twitter through official handles @ICC and @cricketworldcup. These handles also Tweeted unique videos, behind the scenes content and interviews with captains, which enabled fans to connect with players and experts. These two handles clocked a collective of more than 60 million video views, reaffirming the power of video on Twitter.

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The Golden Tweet from #CWC19

The Tweet by the captain of Team India Virat Kohli thanking the fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel took all users on an endearing trip, making it the most Retweeted Tweet of #CWC19

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Highlights of the #CWC19 conversation

To illustrate just how engaging the cricket-related conversations on Twitter have been, below is a compiled list of numbers and visualisations for #CWC19. #INDvPAK cricket match is always a highlight on Twitter and this tradition continued for #CWC19. India, which finished at the top of the table in the league stage, and lost to New Zealand in the first semi-final, was the most Tweeted about team in #CWC19, with its Wicket-Keeper and former captain, MS Dhoni being the most Tweeted about player, though Virat Kohli was the most Tweeted about captain. 

With 2.9 million Tweets, the most-Tweeted about match was #INDvPAK, making it the biggest One Day International (ODI) match ever on Twitter! The second most-Tweeted was the final between #ENGvNZ followed by the first semi-final #INDvNZ.

Here’s a look at the top five games with the highest Tweet volume, as well as the most mentioned team and captain emojis during the tournament. 

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With an upcoming Ashes series and lots of other exciting cricket being played across the world from India to the West Indies, cricket fans can expect to see a lot more action in their Twitter timelines.

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@rahul_pushkarna

Rahul Pushkarna

‎@rahul_pushkarna‎

Head of Content Partnerships, APAC

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