Pair the power of video with the premium real estate of the Explore tab

By Twitter India
Tuesday, 7 January 2020

Today we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and hashtags, is where people go to see what’s happening, making it a prime location for advertisers to connect with the conversation and people. 

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Along with India, the Promoted Trend Spotlight will not be available in Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, Saudi Arabia, South Korea, Spain, Thailand, the United Kingdom and the United States. 

How it works

  • As a complement to Twitter’s Promoted Trend takeover product, Promoted Trend Spotlight supports 6-second videos and GIFs, as well as static images. Creative displays on mobile and desktop, with the ad running edge-to-edge on mobile.
  • Your branded content will appear at the top of the Explore tab for the first two visits, per person, per day. Advertisers can choose to switch the creative throughout the day if they want to sequence their messaging. 
  • After the initial two visits, the placement moves to the standard Promoted Trend placement and organic editorial content resurfaces in the Spotlight placement. 

In an eye-tracking study conducted by EyeSee, a global behavioral research company, people spent 26% more time looking at the Promoted Trend Spotlight as compared to the standard Promoted Trend unit. These longer dwell times generated impact throughout the funnel: from +113% higher ad recall and +18% higher brand consideration to +67% lift in stated likelihood to use a brand in the future. In addition, according to internal Twitter data, people were three times more likely to click through an ad in the Spotlight unit than the standard Promoted Trend.

Key features: 

  1. Captures attention: With immersive, full-width creative, Promoted Trend Spotlight captures attention and reinforces your message.
  2. Differentiates your brand: Sitting atop the Explore tab, Promoted Trend Spotlight differentiates your brand from other placements on Twitter by appearing next to highly curated editorial content.
  3. Surfaces conversation: Tying together the prominent placement and expansive coverage that sits atop Twitter’s Explore tab, brands have the opportunity to generate conversation and invite discussion.

For more information on Promoted Trend Spotlight and to confirm availability and pricing, please contact your Twitter Client Partner. 


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