Today we’re announcing the launch of the newest takeover ad product on Twitter, Promoted Trend Spotlight. This takeover ad placement pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab. The Explore tab, Twitter’s collection of trending topics and hashtags, is where people go to see what’s happening, making it a prime location for advertisers to connect with the conversation and people.
Along with India, the Promoted Trend Spotlight will not be available in Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, Saudi Arabia, South Korea, Spain, Thailand, the United Kingdom and the United States.
How it works:
In an eye-tracking study conducted by EyeSee, a global behavioral research company, people spent 26% more time looking at the Promoted Trend Spotlight as compared to the standard Promoted Trend unit. These longer dwell times generated impact throughout the funnel: from +113% higher ad recall and +18% higher brand consideration to +67% lift in stated likelihood to use a brand in the future. In addition, according to internal Twitter data, people were three times more likely to click through an ad in the Spotlight unit than the standard Promoted Trend.
For more information on Promoted Trend Spotlight and to confirm availability and pricing, please contact your Twitter Client Partner.