Today we’re giving businesses one more tool they need to create great customer experiences in Direct Messages. Now, businesses can attach buttons to messages to make it easy for people to take actions outside of the Direct Message conversation – like composing a Tweet, following an account, or opening a website within the Twitter app.
For many businesses, delivering a great customer experience through a bot in Direct Messages depends on helping people complete a task other than sending a message. These tasks can include:
Up to three buttons can be attached to any message and they can be used to open any web URL, including links to other features in the Twitter app. Businesses can fully customize the call-to-action text on a button, including the use of emojis.
Businesses are already getting creative with how these buttons are used. For example, Focus Features has a bot that showcases trailers for their upcoming movies, lets people buy movie tickets, enables people to join their rewards program, and even connects people to a human to answer questions. For their new movie The Beguiled, the bot has additional features where people can play a trivia game to get more excited about the release. After completing a quiz, people are encouraged to share their score and invite their followers to engage with the bot as well.
Twitter provides a unique and powerful platform for us to directly engage with our core audience and we're excited about the ability to turn that audience into an organic source of discovery for our bot. We’re proud to partner with Massively in the development and launch of our Focus Features Bot.
STXfilms has created a unique bot for the upcoming sci-fi action adventure, Luc Besson’s Valerian and the City of a Thousand Planets. The bot enables people to engage in a conversation with characters from the movie, and even go through training to join Valerian and Laureline in the fight to save Alpha. Once people get far enough into the storyline, they get a message with a button attached that lets them know they can unlock exclusive content if they share the bot with their followers through a Tweet.
Movies are discovered on Twitter in real time. People watch the trailer, Tweet their thoughts, read the reactions of others, and engage with the movie, cast and crew directly. We're excited to extend the Valerian experience on Twitter with a rich and engaging Direct Message bot. The new ability to get people to share the experience with their followers allows for more engagement, excitement, and conversation about Valerian.
Buttons on messages will begin rolling out today and will soon be visible across our iOS, Android and desktop web clients. Alongside Direct Message Cards, welcome messages, quick replies, custom profiles, location sharing and Customer Feedback Cards, this feature adds to the canvas available for businesses to create innovative customer experiences in Twitter Direct Messages. Like these other features, it is only supported via our developer API. To get started using buttons on messages, check out details on our developer blog or speak with your bot or customer service solution provider.