optional image

YeonJeong Kim


Head of Global Kpop & K-content Partnerships, Twitter

Events Twitter brings resounding cheers of K-pop fans to #2021MAMA

Twitter and CJ ENM’s Mnet are partnering again for the 2021 Mnet ASIAN MUSIC AWARDS (2021 MAMA), or #2021MAMA, the world's No. 1 K-pop music awards ceremony to be hosted on December 11.

Insights #BeyondKpop: from music to drama, webtoon, and movie

SquidGame, the Korean series, is making record history, generating about 29M Tweets globally for only a month since it premiered on Netflix on Sep 17.

Insights K-pop belts out another record on Twitter with 7.5 billion Tweets

Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world.

Events 3 of the top 5 most listened-to Twitter Spaces are K-pop artists

K-pop fans come to Twitter to talk about what’s happening.

Events World Music Day Celebration #KpopTwitter Campaign

Twitter is where K-pop fans gather to get the quickest updates on recent K-pop news, and to share their passion with their community.

Events Kpop Generation Analysis: BTS set an example for the 4th gen on Twitter

#KpopTwitter is getting bigger on a global scale. Last year, we looked at the history and growth of Kpop with the data “10 years of Kpop with Twitter (Sep 2020)”.

Events 88rising #AsiaRisingTogether livestream on Twitter to #StopAsianHate

Twitter livestreamed 88 Rising’s online concert Asia Rising Together for the world in celebration of Asian-Pacific American Heritage Month.

Events #BTS_Butter spread Twitter with 300M Tweets globally in 1 month

“Butter,” the new digital single from 21st century pop icons BTS (@BTS_twt), has also melted Twitter.

Events Twitter brings #FanTweets to #Kpop starting with #BLACKPINK #ROSÉ

Twitter is bringing its popular #FanTweets videos to K-pop for the first time, starting with #FanTweets from BLACKPINK’s ROSÉ.

Events SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter

Originator of K-pop, SEOTAIJI's official concert was live-streamed on Twitter for the first time, and thrilled 3.2 Million Kpop fans around the world.

See more