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YeonJeong Kim


Head of Global Kpop & K-content Partnerships, Twitter

Events 3 of the top 5 most listened-to Twitter Spaces are K-pop artists

K-pop fans come to Twitter to talk about what’s happening.

Events World Music Day Celebration #KpopTwitter Campaign

Twitter is where K-pop fans gather to get the quickest updates on recent K-pop news, and to share their passion with their community.

Events Kpop Generation Analysis: BTS set an example for the 4th gen on Twitter

#KpopTwitter is getting bigger on a global scale. Last year, we looked at the history and growth of Kpop with the data “10 years of Kpop with Twitter (Sep 2020)”.

Events 88rising #AsiaRisingTogether livestream on Twitter to #StopAsianHate

Twitter livestreamed 88 Rising’s online concert Asia Rising Together for the world in celebration of Asian-Pacific American Heritage Month.

Events #BTS_Butter spread Twitter with 300M Tweets globally in 1 month

“Butter,” the new digital single from 21st century pop icons BTS (@BTS_twt), has also melted Twitter.

Events Twitter brings #FanTweets to #Kpop starting with #BLACKPINK #ROSÉ

Twitter is bringing its popular #FanTweets videos to K-pop for the first time, starting with #FanTweets from BLACKPINK’s ROSÉ.

Events SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter

Originator of K-pop, SEOTAIJI's official concert was live-streamed on Twitter for the first time, and thrilled 3.2 Million Kpop fans around the world.

Events Meet Global Football Star #Sonny now on Twitter!

Tottenham Hotspur, the prestigious English Premier League team, officially launched a Korea Twitter account (@Spurs_KR) on January 18th.

Events #KpopTwitter achieves new record of 6.7 billion Tweets globally in 2020

While 2020 changed the way that we enjoy many different types of entertainment, K-pop continued to be a worldwide cultural phenomenon and is one of the most global communities on Twitter today.

Events #SMTOWN_LIVE delivered a message of Hope... Generated 12 M Tweets!

On the first day of 2021, a special performance was live streaming on Twitter for people all around the world who have been experiencing a difficult time due to COVID-19.

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