Twitter launched its #ThereIsHelp notification service for disaster preparedness in Indonesia and Malaysia. This is part of Twitter’s continuous efforts to help surface timely and authoritative information and connect people with reliable sources of support during times of emergency and crisis.
As part of this initiative, Twitter is partnering with BNPB Indonesia (@BNPB_Indonesia), Peta Bencana (@PetaBencana), MERCY Malaysia (@MERCYMalaysia), and NADMA Malaysia (@mynadma). When people search for keywords associated with a natural disaster in Indonesia and Malaysia, the top search result will now include a notification in Bahasa Indonesia as well as Bahasa Melayu, encouraging them to click through to credible information and support provided by our partners. This service is available on Twitter iOS, Android, and twitter.com.
Our core objective of launching this #ThereIsHelp notification search prompt is to truly help shorten the search time and to provide timely access to credible information from our partners to those in need. In collaboration with BNPB Indonesia (@BNPB_Indonesia), Peta Bencana (@PetaBencana), MERCY Malaysia (@MERCYMalaysia), and NADMA Malaysia (@mynadma), we hope this notification service can serve as a means to help the Indonesian and Malaysian public, as well as government and non-government stakeholders navigate the extreme weather that the monsoon season brings in along with other unprecedented disaster events,
Natural disasters often happen in Indonesia. Since the beginning of 2022 until October 2022, 2.956 natural disasters have occurred in the country. Addressing these continuous natural disaster issues, preparedness efforts are not only needed from the local government, but also from the community, business world, academia, and the mass media or what is often called Pentahelix. Every year, BNPB commemorates Disaster Preparedness Day in April and Disaster Risk Reduction Month (PRB) in October. The series of activities aims to maintain all parties' mutual commitment to reducing disaster risk. The collaboration with Twitter is one of the implementations of this commitment and hopefully can further build awareness toward the importance of official information before, during, and after a natural disaster occurs.
As extreme weather events become more frequent and severe, it is imperative that every single person is empowered to participate in disaster risk reduction and recovery efforts. Information is the most important resource during a disaster, and social media has significant potential in its capacity to reach hundreds of millions of people instantaneously. The PetaBencana.id platform maps disasters in real-time through crowd-sourced reports via social media, transforming social media into a life-saving information coordination system so that every resident is able to view and share real-time verified information, and participate in the civic co-management of disasters. We celebrate the #ThereIsHelp initiative and are grateful to collaborate with our long-time partners at Twitter to ensure that all residents have easier, immediate, access to credible information during emergency situations and are aware of the ways they can participate in our shared goals of reducing risk together through digital gotong royong!
MERCY Malaysia’s 20+ years of experience in humanitarian response supports the organization’s commitment towards disaster preparedness and mitigation. MERCY Malaysia has embraced the Humanitarian-Development Nexus (HDN) approach which facilitates effective multidisciplinary synergies by building communities’ resilience to shocks and future disasters, and achieve sustainable outcomes wherever we serve through emergency, humanitarian and development aid. We thank Twitter for initiating this community-based communication platform and look forward to engaging with our stakeholders and disseminating knowledge to increase behavioral shifts and accelerate adaptation to Disaster Risk Reduction and Management.
NADMA Malaysia is responsible for ensuring the coordination and implementation of actionable plans at the central, state, and district levels run smoothly in its disaster preparedness efforts. Disaster preparedness can reduce property damages and prevent casualties. This collaboration with Twitter can increase user awareness in obtaining trusted and official information from the government.
Twitter’s List of disaster management official resources in Indonesia
As part of Twitter's commitment to supporting public preparedness for natural disasters, Indonesians can find real-time information from a list of curated official accounts on @TwitterID. The list consists of Indonesian institutions and organizations focusing on emergencies or natural disasters.
Twitter's #ThereIsHelp notification service provides timely support when and where it is needed the most. Today, Twitter has launched over 300 #ThereIsHelp prompts with 41 languages available in 106 markets around the world on a wide range of issues; including the freedom of expression in Thailand that has been expanded to Indonesia, Malaysia, and the Philippines, freedom of expression, mental health and suicide prevention, vaccination, child sexual exploitation, COVID-19, gender-based violence, HIV, and disaster response.