Events

Overwhelming Twitter love for EXO’s comeback album

By YeonJeong Kim
Thursday, 8 November 2018

Twitter is what’s happening globally and EXO (@weareoneEXO), one of the biggest Kpop sensations, returns to the music scene with a bang on Twitter generating more than 24.2 million Tweets in just seven days from their first teaser to the launch of their highly anticipated album titled Don’t Mess Up My Tempo and using the #EXO_DontMessUpMyTempo hashtag.

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This Tweet is unavailable.

Showing the Kpop band’s global appeal, the top countries who Tweeted the most about EXO’s new album during the first week after the launch were (listed in alphabetical order):

  • In Americas: Argentina, Brazil, Canada, Mexico, Peru, USA
  • In Asia Pacific: Indonesia, Japan, Philippines, Malaysia, South Korea, Thailand
  • In Europe, Middle East, Africa: UK, France, South Africa, Turkey
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This Tweet is unavailable.

As a special surprise for fans, EXO dropped by Twitter’s #BlueRoom on 1 November, a day before their comeback and EXO-Ls responded with unprecedented excitement! With more than 1.4 million views from all around the world, EXO sets yet another record on Twitter with the most watched Kpop #BlueRoom of all time!

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This Tweet is unavailable.
This Tweet is unavailable.

To congratulate EXO on their latest comeback, Twitter launched a special emoji inspired by their Don’t Mess Up My Tempo album cover image. Launched on 27 October, when their first teaser was dropped on Twitter, EXO-Ls can activate the emoji when they Tweet with the following hashtags: #EXO, #어디에도_없을_완벽한_EXO, #weareoneEXO#EXO_TEMPO#EXO_DontMessUpMyTempo.

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This Tweet is unavailable.
This Tweet is unavailable.

With so much excitement and anticipation for their latest album, it’s no wonder that EXO’s most Tweeted moment garnered a whopping one million engagements in an hour. The spike was recorded on 2 November, 6pm KST as EXO Tweeted the music video for their title track Tempo.

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This Tweet is unavailable.
This Tweet is unavailable.

Celebrating the memories made with EXO’s Don’t Mess Up My Tempo album launch, here are some of the top Retweets from the Kpop band and their fans on Twitter:

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This Tweet is unavailable.
@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Partnerships, Twitter Korea

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