Twitter and MYX Philippines (@MYXphilippines), the number one music channel in the country and one of the most followed accounts on Twitter in the Philippines, highlighted the best of Original Pinoy Music (OPM), local artists, video music and other outstanding achievements in the music and entertainment industry in last night’s #MYXMusicAwards2018. The event generated more than 1.1 million related Tweets as the conversation peaked during the red carpet special with 180,000 Tweets per minute (TPM) around 8PM PHT.
The official hashtag #MYXMusicAwards2018 took over Twitter feeds as it topped the Philippine as it trended at #1 throughout the night. Below are the top hashtags used during last night’s event:
Fans followed the stars closely on the platform, rooting for their favorite stars and artists to bag awards. Twitter was colored ultraviolet, aligned with this year’s theme with a constant stream of Tweets using #MYXMusicAwards2018 or #MMAs2018. MayWard has dominated the Top Tweets during the event.
Three of the most mentioned artists at the #MMAs2018 were:
Apart from Twitter’s custom emoji for #MYXMusicAwards2018, the Twitterverse used other emojis to express their “MYXed” emotions from the red carpet event to the pre-concert and up to the main event. Check out the top emojis:
It was indeed an energetic night as audiences and well-known personalities were spotted rocking out to the show-stopping performances during the #MYXSquadfest, the pre-concert before the awards show.