KCON 2019 (@KCON_Global) has completed a successful tour across four cities from the East to West - starting from KCON 2019 JAPAN (@KCONJAPAN) in May, and ending on a high note in KCON 2019 THAILAND (@KCONThailand).
This year, KCON 2019 partnered with Twitter to bring the latest happenings and exclusive only-on-Twitter content for Kpop fans. Beginning in KCON 2019 JAPAN (@KCONJAPAN) in May, it then headed to KCON 2019 USA (@KCONUSA) in New York and Los Angeles in July and August 2019, respectively. At KCON 2019, there was a recorded total of 40 million related Tweets, and related video views exceeded 28 million times, further cementing Kpop’s influence globally.
Twitter is the go-to place for Kpop fans due to the speed and convenience of viewing live streamed Kpop content, keeping up with current trending Kpop topics, and participating in real-time conversations.
Let's take a look at all the records from KCON this year.
Most Retweeted Tweets from the KCON Twitter accounts in each country:
Below are the summaries of KCON 2019 from each city:
1. KCON 2019 JAPAN (@KCONJAPAN): May 17-19
It was a star-studded line-up of over 290 popular Kpop idol and solo artists at KCON JAPAN 2019, including #TWICE (@JYPETWICE), #NUEST (@NUESTNEWS), #MONSTAX (@OfficialMonstaX), #CHUNGHA (@CHUNGHA_MNHent), #MOMOLAND (@MMLD_Official), #IZONE (@official_izone), #ITZY (@ITZYOfficial), #Kim Jae-hwan (@KJH_officialtwt), #Park Ji-hoon (@Park_Jihoon_twt), #Ha Sung-woon (@HSW_officialtwt). Just within the first two hours of the event, there were more than 10 million video views on KCON JAPAN related Tweets, including 2 million views on the Live Red-Carpet live streamed videos. Additionally, a 'Twitter 360' photo booth was installed where the stars on the red carpet took unique 360 degrees videos to give a special greeting to their fans on Twitter.
2. KCON 2019 NY (@KCONUSA): July 6~7 / KCON 2019 LA (@KCONUSA): August 15-18
Similar to KCON 2019 JAPAN, popular Kpop idol groups such as #NUEST (@NUESTNEWS), #Seventeen (@pledis_17), #IZONE (@official_izone), #ATEEZ (@ATEEZOfficial), #TomorrowbyTogether (@TXT_Bighit), #SF9 (@SF9Official) put up fantastic performances at KCON 2019 USA. Both Twitter accounts @KCON_Global and @KCONUSA, which shared all the performances at KCON 2019 NY, garnered a total of 4.7 million video views within two days. Together with KCON 2019 LA, the videos were viewed more than 7.2 million times on Twitter, generating 15.7 million Tweets. From exclusive behind-the-scenes content to highlights from the live performances, Twitter was the platform for Kpop fans all around the world to get up-close and exclusive access to all their favourite idols at KCON 2019 NY and KCON 2019 LA.
3. KCON 2019 THAILAND (@KCONThailand): September 28-29
#TwitterBlueroom LIVE has been hosting weekly broadcasts of Kpop performances via their @KCONThailand account, but it was the first time where it was used to live stream KCON 2019 THAILAND. As a result, 15 million Tweets were generated worldwide during the two-day event. KCON 2019 THAILAND was joined by a popular line-up of Kpop idols including #X1 (@x1official101), #THEBOYZ (@Creker_THEBOYZ), #KimJaehwan (@KJH_officialtwt), #AB6IX (@AB6IX) and #StrayKids (@Stray_Kids). With Twitter as a window for direct communication, the Kpop idols could engage directly with their fans at KCON. Using the Twitter Mirror app, special videos with the Kpop idols’ autographs were created, receiving fervent response from their fans.
As KCON's perfect social media partner, Twitter will continue to lead the conversations for Kpop fans around the world in engaging with their favourite Kpop artists at KCON 2020. Keep an eye out for Twitter’s exciting activities in the near future!