#TwitterFlightSchool LIVE has just taken off in APAC! It is an exclusive half-day training session conducted by professional trainers to help agency executives master the foundations of Twitter Video Advertising. In partnership with a global training partner, CreatorUp (@creatorup), we have delivered the first phase of the Video Badge Bootcamp to 7 agencies in Singapore. Dentsu Aegis Network (@dentsuaegisAPAC) was the first agency globally to graduate from this program. The second phase in Indonesia is currently happening; with Thailand, Philippines and India coming up soon this year - before we roll it out globally in 2020!
#TwitterFlightSchool LIVE is conducted as a workshop where experts share the exceptional value of Twitter, introduce the latest best practices, and up-skill the audience on campaign strategies. The program covers the introduction of Twitter as an advertising platform, Twitter Ad Solutions, Ads Manager, Campaign Management, Optimizations, and Analytics. Not only that the participants will get more insights and best practices about video advertising on Twitter, but they will also have the opportunities to put theory into practice during the exercise sessions.
It’s great to see #TwitterFlightSchool LIVE back in action through Video Badge Bootcamp. The program is engaging and acts as a great refresher for those familiar with the platform, planning or buying. For those new to Twitter marketing, it provides a nicely packaged introduction.
Dentsu Aegis Network APAC is honoured to be the global launch partner for #TwitterFlightSchool LIVE. This is a wonderful initiative to educate agencies not only on the importance of Twitter, but the real value of using it correctly. As a network committed to innovating the way brands are built, we are excited to help pioneer this initiative worldwide. We are also proud to be the first agency to be accredited with Twitter Video Badge globally, to add to our digital expertise for our clients.
#TwitterFlightSchool LIVE is designed for Media Planners, Digital Buyers, Social Strategists or any media professional who wants to gain expertise in video advertising. It is also relevant for those seeking to learn the value of Twitter and anyone managing brand or media campaigns to drive awareness, website traffic conversation, or conversions. Participants who complete the training will be among the first to receive an official Twitter Video Badge globally.