Events

From East to West: 15.7 million Tweets for KCON 2019 USA edition

By YeonJeong Kim
Tuesday, 27 August 2019

From the Eastern to Western parts of the world; and East Coast to West Coast of America, the Hallyu wave has once again made a splash on Twitter with the return of KCON 2019 USA (@KCONUSA).  Organized by CJ ENM, KCON concluded its triumphant 4-day event at the renowned Los Angeles STAPLES Center on 18 August, following other successful events in New York on 6–7 July, and Tokyo, Japan (@kconjapan) on 17–19 May.

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Whether it was to talk about their favourite Kpop artists or Korean beauty brands, Twitter was where fans turned to talk about #KCON19NY and #KCON19LA, and engage with exclusive only-on-Twitter content. With 15.7 million related Tweets with over 17.6 million views of related video content on Twitter from July 6–8 for KCON NY and from August 17–19 for KCON LA.

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Twitter’s unique position as a real-time platform makes them the perfect social media partner for KCON as fans are constantly engaged and talking about what’s happening at our events on Twitter, even if they are not in attendance. The power of the Kpop community on Twitter never failed to impress us, and we will continue to work closely with Twitter to provide the best Hallyu experience to fans online.

Jini Cho

Head of Marketing & Partnerships at CJ ENM America

From exclusive behind-the-scenes content to real-time performance highlights, Twitter provided Kpop fans worldwide an up close and personal lens of their favourite idols at KCON USA this year:

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@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Partnerships, Twitter Korea

Only on Twitter