Whatever happens, it happens on Twitter; and the people on Twitter shape what’s happening. Last year, Thailand’s Twitter timeline was ruled by the entertainment industry. Thais have proven that Twitter is the go-to platform to track #WhatsHappening in the Thai entertainment scene, as it dominated the conversation in 2018.
2018 was a year dominated by local and international talents: from #BTS and #GOT7 to @BamBam1A and @peckpalit, while TV dramas also made their mark with conversations centering around #บุพเพสันนิวาส (Bupaesaniwas) and #เลือดข้นคนจาง (In Family We Trust). The biggest news story in Thailand on Twitter in 2018, and which also trended globally, was the Tham Luang cave rescue (#ถ้ำหลวง).
Here are Twitter’s lists of the hashtags, accounts and topics that reigned on the platform in 2018:
For 2018, Thai K-Pop fans ruled as they united to keep updated on what’s happening with their favorite idols. The most Tweeted hashtags also reflects that Twitter compliments TV. It is where public conversations about television programs happen in real-times, especially for drama series. Here are the Top 10 hashtags in Thailand in 2018:
Most Tweeted About Accounts
Thais love to follow their favourite singers, actors and entertainers and K-Pop is their top entertainment choice on Twitter with BTS (@BTS_twt) being the most talked about on Twitter in Thailand in 2018. Fellow Korean group GOT7 (@GOT7Official), were the second most talked about on Twitter while the most talked about Thai celebrity on Twitter in Thailand in 2018 was Kunpimook Bhuwakul, aka BamBam (@BamBam1A) — a singer, songwriter, rapper and producer, and also a member of GOT7 (@GOT7Official).
The most Tweeted about accounts were not those with highest number of followers, but were those that most active to engage in conversations with audiences and focus on building communities of fans. This shows how being engaging with your audience is more important than just focusing on follower numbers.
The Top Tweets
People from all walks of life all over the world come to Twitter every day to have conversations and to find out and catch up on what’s happening. Humour can play a big part in Tweet popularity in Thailand and these most Retweeted Tweets prove that even non-celebrities can get their Tweets viral.
The Tweet from ควันไฟ (@praewrepaw) about an exchange between customer and delivery company rang true with many and took top spot of most Retweets in Thailand in 2018 with 136,000 Retweets.
A comical play on words saw this Tweet by W4 (@w2metre) Retweeted 136,630 times.
A feel good Tweet by UnicornFelix (@Lix_Shuiling) about a situation at work connected with many and was Retweeted 137,186 times.
Most Engaged Brands
Twitter is not only the platform where people connect with their favorite artists, it is also the preferred platform for brands to reach out to their audience. Twitter campaigns by brands from different industries like telecommunication, food, retail, and banking have been using Twitter to forge closer ties and cultivate a better relationship with their audiences. From viral videos to online content, and relatable and witty community management or online customer service, this year’s most engaged brands have successfully made their voices heard.
Keeping it real while knowing their audience, providing customer service and informational updates, combined with entertaining videos and leveraging celebrities has made AIS (@AIS_Thailand) the most talked about brand on Twitter in Thailand in 2018.
Whatever happened, in every corner of the world, and on any topic imaginable, it happened on Twitter. Be a part of the conversation in 2019 and engage on Twitter now.