Events

BTS takes over Twitter with 17 million Tweets in 48 hours

By YeonJeong Kim
Tuesday, 25 February 2020

Global superstars BTS (@BTS_twt) released their highly-anticipated 4th studio album, “MAP OF THE SOUL: 7” on 21 February, 6pm (KST), and ARMY all over the world naturally took to Twitter to rave all about it. From 21 February 6am to 23 February 6am (KST), 17 Million BTS-related Tweets were generated within 48 hours.

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Tweet volumes peaked within the first hour when the album was released, generating 1.2 Million Tweets from 6pm to 7pm (KST) on 21 February. The Top Tweet from BTS (@BTS_twt) official account was ‘D-Day’, announcing the day of their comeback with a series of photos including a selfie from RM and various artworks.

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Here is a list of Top 5 Tweets from the official BTS members account (@BTS_twt) and BTS’ Label, Big Hit Entertainment (@BTS_bighit).

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Sia and Justin Bieber’s Tweets related to BTS new album also gained a lot of attention. 

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With the BTS ARMY going wild on Twitter, the top hashtags excluding #BTS and #방탄소년단 was the album title #MAP_OF_THE_SOUL_7, Next on the list is #BTSComeback2020 and lead single, #ON.

Top hashtags (Excluding #BTS, #방탄소년단 (BTS))

  1. #MAP_OF_THE_SOUL_7
  2. #BTSComeback2020
  3. #ON
  4. #Connect_BTS
  5. #WeOnWithBTS

Fans all over the world turned to Twitter to join the #MAP_OF_THE_SOUL_7 conversations and #BTS updates. Come and join Twitter conversation today to see and talk about your favourite Kpop idols and stay updated everyday with other Kpop fans around the world!

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@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Global Kpop & K-content Partnerships, Twitter

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