Events

#PENINSULA hold #TwitterBlueroom Live exclusively, prior to Worldwide Premier

By YeonJeong Kim

The stars of the film #PENINSULA, Gang Dongwon and Lee Junghyun, as well as director Yeon Sangho, joined #TwitterBlueroom on July 9th. #PENINSULA was the first Korean movie to communicate with global fans from around the world through “#TwitterBlueroom LIVE Q&A” program.

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PENINSULA, marketed worldwide as ‘Train to Busan Presents: Peninsula,’ is a 2020 South Korean action horror film directed by Yeon Sangho. It is a sequel to the 2016 film ‘Train to Busan.’ It was officially selected to be shown at the 2020 Cannes Film Festival, which was cancelled due to the COVID-19 pandemic. The film #PENINSULA was pre-sold to 185 countries before its official release. At this moment, #PENINSULA is the only film to be released worldwide while the world’s film industry is having a hard time with COVID-19.

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#TwitterBlueroom with #PENINSULA” was streamed live for 1 hour through the official Twitter account of the film investment and distribution company ‘NEW’ (@movie_n_NEW), and Twitter Korea (@TwitterKorea). 

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With many global film lovers looking forward to this film, the live stream recorded over one million cumulative viewers and was a huge success.

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Director ‘Yeon Sangho’ introduced the film himself, and actor ‘Gang Dongwon’ and actress ‘Lee Junghyun’ gave a brief overview of the characters they played, raising expectations for #PENINSULA’s release. The live stream also addressed questions posed by worldwide fans, and discussed the global fan art challenge and announced the winning pieces.  

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During the live, the witty and candid conversations with Yeon Sangho, Gang Dongwon and Lee Junghyun added a lot of context for fans. When asked why director Yeon chose these specific actors for the roles, he answered, “Gang Dongwon can play many different characters. He’s also known to have played many smart but tough roles. You will see throughout the film that his facial expressions cover a wide variety, something that is not captured in the trailer. The character played by Lee Junghyun was associated in my head as a mother in a doomed world. I was hoping that the actress could bring out a mysterious feeling as well. Lee Junghyun has a unique image.” Director Yeon’s answers built anticipation to see the actors’ performances.

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The Twitter-verse was already quite excited about #PENINSULA, referring to it as the “Post-Parasite film” or “the film on par with Parasite”, once the rights to show the film was pre-sold in 185 countries even before its official opening. The team from #PENINSULA were pleasantly surprised to see tweets about their film. Director Yeon in particular, brought out some laughter with his own words “Go to the cinemas!” in response to the tweet, “No explanation needed when it’s a combination of director Yeon Sangho and zombies.”, and the Tweet that “PENINSULA was invited to the Cannes International Film Festival again, after the invitation of ‘Train to Busan’. Wow, this will make history.” He answered “Hope it will be in history” expressing confidence in the film. 

During the live stream, Gang Dongwon’s reading of the Fan-Tweets in his unique voice and fluent English enthralled fans around the world in the live chatting room of #TwitterBlueroom

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The #PENINSULA team unveiled 5 winners of ‘Global Fan Art Challenge’ (a contest held in 41 countries) as well as ‘Global Artists Collaboration Artworks’ from 7 different countries: USA, S. Korea, UK, France, Colombia, Mexico and the Philippines. The PENINSULA team were also visibly impressed at the high quality. 

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The #PENINSULA team also created their own unique artworks during the #TwitterBlueroom as a token of gratitude for the fan-arts. Gang Dongwon used calligraphy to write the #PENINSULA phrase, “God has forsaken us. But there is still hope.” Director Yeon created a drawing of a zombie with the caption, “Please Watch PENINSULA (반도 봐 주세요!)” drawing the attention of the fans. (Gang Dongwon completed his drawing for fans even after the live-broadcast was done.) 

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In Q&A time, Korea's leading film magazine, Chine21(@chine21_editor), asked questions in real-time, leading fans to learn more about the movie #PENINSULA.

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In addition, a variety of questions poured down from the fans all over the world such as “What is the best scene in the PENINSULA?”, “Which one is the best choice for watching PENINSULA at the first time? IMAX, ScreenX, 4DX?”, “Why should we watch the PENINSULA?” and etc. 

They also talked about special emoji which was launched to celebrate the opening of the film #PENINSULA, its invitation to the ‘2020 Cannes Film Festival’ and its coverage by the live stream on #TwitterBlueroom. The special emoji was inspired by the silhouette of actor Gang Dongwon can be automatically applied to tweets with the hashtags : #Ask_PENINSULA#부산행그후4년#반도#TrainToBusanSequel#PENINSULA.

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In the closing of the live-broadcast, Yeon showed his passion for promoting the movie as a director, saying “Finally, PENINSULA releases. #TwitterBlueroom live viewers, please book your tickets now!” Then, some fans responded in the live chatting room “I booked the ticket right now!”. Lee Junghyun, and Gang Dongwon also answered, “Thank you so much! Please Tweet a proof shot of the ticket on Twitter!”. 

After 1 hour of live-streaming, ‘TwitterBlueroom 360’ video of Gang Dongwon, Lee Junghyun and director Yeon Sangho were unveiled. 

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#PENINSULA set a record 2 million viewers in just 7 days of its release in Korea. It already has been a box office sensation in countries that released the movie ‘PENINSULA’ in July - Korea, Singapore, and Taiwan on July 15th,  Malaysia on the 16th, Thailand on the 23rd, Vietnam on the 24th. It will be released in New Zealand on Aug 6th, North America, Finland, Sweden, Norway on Aug 7th, and Australia, Russia, India, the Philippines mid August. And the other countries of total pre-sold 185 countries are under discussion for release date.

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#TwitterBlueroom live with #PENINSULA was yet another occasion confirming the wide appeal of Korean films. Watch the rise of Kmovie, following in the footsteps of Kpop and Ksports, on Twitter!

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YeonJeong Kim

‎@TheNolja‎

Head of Partnerships, Twitter Korea

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