Events

Twitter celebrates #2020BTSFESTA, generating 21.1M tweets globally

By YeonJeong Kim

Twitter was an epicenter for the festivities leading up to global superstars BTS’s 7th anniversary celebrated on 13 June this year, titled #2020BTSFESTA. Fans worldwide joined the conversation on Twitter, generating 21.1M Tweets celebrating the occasion. Conversations about BTS’s anniversary were measured from 13 June to 14 June, Korea Standard Time.

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Top hashtags were driven by the official hashtags for BTS’s anniversary on Twitter, #BTS, #방탄소년단, #BTSFESTA2020, and #BTSARMY, as well as the unique face emojis for each member of BTS. One notable hashtag that also trended was #BANGBANGCON, as fans shared excitement for Bang Bang Con: The Live concert event.

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Conversations around BTS’s anniversary peaked on the Korean date of their anniversary, 13 June at midnight KST, with 3.9M Tweets; conversations around #BANGBANGCON approached this high, peaking at 3M Tweets during the concert in KST.

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Fans were also able to engage directly with BTS by Replying, Retweeting, and Liking Tweets from BTS’s official account. The top Tweets included:

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From Tweeting about their favorite moments over the past seven years of BTS, to sharing the anticipation for the concert, media outlets showed they were big BTS fans as well. Media outlets from around the world also posted about BTS’s anniversary and Bang Bang Con: The Live on Twitter, with ARMY and other fans Retweeting and Liking their Tweets.

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#2020BTSFESTA has set records that never existed before and proved the power of K-POP on Twitter. Cheer up your favorite artist on Twitter, a platform that enables real-time communication with K-POP fans around the world!

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@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Global Kpop & K-content Partnerships, Twitter

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