Events

Twitter comes together for ASIA RISING FOREVER with 1M Tweets

By YeonJeong Kim
Wednesday, 13 May 2020

Twitter live-streamed the ‘88rising Presents: ASIA RISING FOREVER’ global concert aligning with the Asian-Pacific American Heritage Month, engaging music fans worldwide and generating 2.2M views for 5 hours globally. With content from @88rising including intimate performances, behind-the-music looks at creative processes, and interviews, the LIVE event and featured music artists generated 1M Tweets. Conversations about Asia Rising Forever were measured from May 6 to May 7 Eastern Standard Time.

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Asia Rising Forever was the top trend worldwide, as well as in the United States, Indonesia, Philippines, Malaysia and Singapore, while the highest Tweet volume came from the United States, South Korea, Thailand, and Indonesia. Additionally, Asia Rising Forever trended in South Korea, Australia, Thailand, and Brazil.

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The top ten countries with the most Tweets related to Asia Rising Forever were:

  1. United States
  2. South Korea
  3. Thailand
  4. Indonesia
  5. Philippines
  6. Brazil
  7. Japan
  8. Malaysia
  9. France
  10. Canada
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Global Kpop Artists’ hashtags like #KangDaniel #LOONA #JacksonWang and #CLC drove big conversations on Twitter. Top 10 hashtags except event title (#88rising and #AsiaRisingForever) were driven by the name of Kpop Artists.

The top 10 related hashtags used on Twitter during Asia Rising Forever were:

  1. #AsiaRisingForever
  2. #KangDaniel
  3. #강다니엘 (KangDaniel)
  4. #LOONA
  5. #이달의소녀 (Loona)
  6. #JacksonWang
  7. #GOT7
  8. #88rising
  9. #StayHomeWithLOONA
  10. #CLC
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Music fans were treated to exclusive content including special performance from Kpop Girl group LOONA (@loonatheworld) and CLC (@CubeCLC), cooking with NIKI (@nikizefanya), and a dance-off between KANGDANIEL (@konnect_danielk) and Rich Brian (@richbrian). Jackson Wang (@JacksonWang852) joined the concert as a surprise gift for fans, without any pre-announcement for line up. 

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Surprise notice for #JacksonWang during the concert

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Concert Live streaming tweet was the most Retweeted Tweet from Asia Rising Forever from May 6 to 7 EST. Posted to twitter account @88rising, the Tweet received 17.1K Retweets and 22.1K Likes, and a total of 2.2M views.

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Asia Rising Forever included a special Q&A named #AskCLC with CLC (@CubeCLC), where members of the popular Kpop girl group recorded their responses to questions from fans before the concert. 

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We also launched a special emoji to generate more conversations for ‘Asia Rising Forever’ with hashtags #88rising, #AsiaRising, #AsiaRisingforever, #StayHomeWith88rising.

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From start to finish, Asia Rising Forever was filled with appearances and content from top multinational Asian heritage artists; including ALEXTBH (@_alextbh), AUDREY NUNA (@audreynuna), BEABADOOBEE (@beabad00bee), CLC (@CubeCLC), DUMBFOUNDEAD (@dumbfoundead), HYUKOH (@hyukohh), INIGO PASCUAL (@InigoDPascual), JACKSON WANG (@JacksonWang852), JOSH PAN (@joshpan), KANGDANIEL (@konnect_danielk), KESHI (@keshimusic), LOONA (@loonatheworld), MXMTOON (@mxmtoon), NIKI (@nikizefanya), NO VACATION (@novacationgrrl), PHUM VIPHURIT (@PViphurit), RICH BRIAN (@richbrian), STEPHANIE POETRI (@poetristephanie), UMI (@whoisumi),  YUNA (@yunamusic), and more.

Music has the power to bring people together across borders, races and religions. We provided many opportunities for music fans across the world to be a part of Asia Rising Forever, to engage with many of their favorite artists directly, find out ‘what’s happening in the world, and what music fans are talking about right now’. ‘Asia Rising Forever’ global concert brought the world together to gain momentum to overcome COVID-19.

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@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Partnerships, Twitter Korea

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