Events

HLE attracted 700K fans to the first-ever eSports team’s TwitterBlueroom

By ‎@damdadi_dami‎
Thursday, 10 June 2021

After finishing the "2021 LoL Champions Korea (LCK)" Spring Season with a great score, "Hanwha Life Esports (@HLEofficial)" spent quality time at #TwitterBlueroom with their fans last 21st. Especially, it was the first #TwitterBlueroom live-streaming of an eSports team, so eSports fans across the globe showed concentrated attention with 700 thousand cumulative viewers recorded.

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#TwitterBlueroom has been prepared in return for the support and interest of fans who have enthusiastically supported the Hanwha Life Esports team last spring season. Hanwha Life Esports prepared various events to provide fans with fun. Twitter swags and Hanwha Life Esports goods and so on were provided as event gifts, making so many fans extremely excited.

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Different prior shows also attracted as much fans' attention as the events. Together with Hanwha Life Esports, #TwitterBlueroom live-streaming had been planned to hold various programs between teams. The official Twitter account of Hanwha Life Esports, @HLEofficial, increased expectations for the show by providing various clips such as the video of the team designation show and each team's shopping Vlogs beginning ten days before the #TwitterBlueroom live-streaming. The video clip released previously has recorded a total of 13 thousand hits. 

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Twitter also expanded hashtags to which emojis are applied in order to support #TwitterBlueroom of Hanwha Life Esports team. The emojis provided to the hashtags related to Hanwha Life Esports such as #HLEWIN and #RushTogether in the shape of the team's logo are automatically applied to the hashtag #HLE_TwitterBlueroom as well.

#TwitterBlueroom had drawn much expectations from the fans even before it started, and a large number of Tweets with the hashtag #HLE_TwitterBlueroom has poured in. 

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In addition, through the "interactive button" feature that was included in certain Tweets, fans of e-sports could ask all the questions they have had in mind for a long time by simply pressing the button with the hashtag #AskHLEofficial to receive the players' responses. 

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At the Hanwha Life Esports' #TwitterBlueroom live-streaming, all seven major members of Hanwha Life Esports—Chovy (Jung Ji-hoon, @j1hu1V_chovy), Deft (Kim Hyuk-kyoo), Arthur (Park Mi-reu, @mirlololol), DuDu, Vstar, Morgan, and Yohan—appeared. The players were divided into two teams—"EungAe" with Chovy, DuDu, and Vstar; and "Deft" with Deft, Morgan, Yohan, and Arthur—to compete with each other through various programs such as "say it with your body," "shouting in silence," "catch mind," and "guess what's in the box." In addition, Kultem, a commentator who joined the EungAe team to meet the number of players, also participated as a joker player, showing such wrong enthusiasm (?) in the activities to attract the viewers' attention.

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The game called "guess what's in the box" attracted attention due to the players' scared looks. Chovy and Deft, both leaders of their own team, tried to touch the things in the box to identify them. When the host said, "it was alive until last week," Deft was so shocked he dropped the broccoli, filling the live-streaming scene with laughter. 

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Fans who watched the #TwitterBlueroom live-streaming till the end expressed their gratitude and love for the players, shouting for joy over the streaming saying "I love Hanwha Life," "I'm so happy," and "I've enjoyed my way back from work." 

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#TwitterBlueroom live-streaming has ended, but not the affection of players of Hanwha Life Esports for their fans. Through the official Twitter account of Hanwha Life Esports (@HLEofficial), fans who have viewed the live-streaming of #TwitterBlueroom received such expression of gratitude once again.

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At first, the players of Hanwha Life Esports felt awkward about the live-streaming. As the games were played on and on, the players displayed their unique "desire to win," making #TwitterBlueroom live-streaming even more fun. Hanwha Life Esports team made their record-high score in the spring season, increasing the expectations of fans for their summer season. Twitter will also support the team in recording a good score in the upcoming summer season, too!

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