Events

SEOTAIJI concert "Quiet Night" grabbed 3.2M viewers worldwide on Twitter

By YeonJeong Kim

Originator of K-pop, SEOTAIJI's official concert was live-streamed on Twitter for the first time, and thrilled 3.2 Million Kpop fans around the world.

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Twitter live-streamed a performance by legendary K-pop artist ‘SEOTAIJI’ globally, enabling fans across the world to enjoy his “Quiet Night” concert. Fans could tune in via @SEO_TAIJI on March 18, to enjoy SEOTAIJI’s music no matter where they are.

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SEOTAIJI is widely regarded as the most prominent and influential artist and cultural icon in South Korea, since his rise to prominence as leader of the group ‘SEOTAIJI and Boys’ in 1992. He is called the “President of Culture'' for his incredible influence on the globalization of the Kpop genre and the formation of fandom culture. Throughout his career from group to subsequent solo, SEOTAIJI’s music and artistry, which included elements of hip-hop, rap dance, rock, metal and Korean Traditional music(Gukak) were instrumental in influencing the sound of Korean popular music, and helped lead to the formation of the K-pop genre as it is known today. Current K-pop favorites like BTS (@BTS_twt) recognize SEOTAIJI’s influence on K-pop; BTS has paid homage to SEOTAIJI by covering his song, “Come Back Home (1995),” and also performed at SEOTAIJI’s 25th Anniversary concert (2017), where SEOTAIJI passed them the torch as a globally-renowned K-pop artist.

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Twitter partnered with SEOTAIJI company for domestic/international fans who haven't seen the #SEOTAIJI concert! People responded with tweets that said “I really like SEOTAIJI!”, “Let’s meet tomorrow!”, and “Can’t wait!!” The hot reaction to the news continued through tweets.

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Fans of SEOTAIJI can share their excitement for the concert with a special emoji to celebrate the occasion. Through June 13, SEOTAIJI fans can access the emoji using the following Hashtags: #SEOTAIJI #서태지 #StayHomeWithTaiji #Taiji  #태지.

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The concert video livestream lasted for about two hours. It was a reconstructed live video of the SEOTAIJI band tour for his 9th album “Quiet Night.” The concert video impressed fans with 24 of SEOTAIJI’s most representative songs including ‘CHRISTMALO.WIN’, ‘WATCH OUT’, ‘BERMUDA (TRIANGLE)’, ‘My Everything’, ‘Lost’, ‘PRISON BREAK’, ‘Must Triumph’, ‘90s ICON’, ‘Sogyeokdong’, ‘MOAI (remix)’, ‘1996 When They Ruled the Earth’, ‘F.M BUSINESS’, ‘Swamp of Death’, ‘Dr. Jekyll and Mr. Hyde’,  ‘It’s My Business’, ‘LIVE WIRE’,  ‘A Sadness Record’,  ‘THE Christmas Miracle’,  ‘REPLICA’, ‘TAKE THREE’, ‘Ultramania’, ‘Internet War’, and ‘TAKE FIVE’. The concert video also provided a lively composition reminiscent of a real concert scene, as well as English subtitled comments for global fans to ensure Kpop fans around the world could enjoy the livestream.

You can watch SEOTAIJI’s “Quiet Night” concert video again on SEOTAIJI’s official Twitter account (@SEO_TAIJI). We hope this will give those of you who missed the livestream the chance to watch it. We’re going to introduce the main parts of the concert video!

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SEOTAIJI gave a magnificent performance for “LIVE WIRE,” one of his most-loved songs, with the Taegeukgi (the national flag of the Republic of Korea). One of his main performances was of the song “TAKE THREE,” in which he led a group head banging performance by playing the guitar himself. The performance was very well received by fans.

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The interaction between SEOTAIJI and the fans at the concert was also one of the reasons why fans did not want to miss out on watching the “Quiet Night” concert video. Listening to the people in the audience chanting “SEOTAIJI,” watching them headbanging, and hearing shouts for an encore made it feel as though you were really there. One of the highlights of the concert was the performance of “Dr. Jekyll and Mr. Hyde” when SEOTAIJI actually went down into the seats to repay the enthusiastic support of his fans.

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Even though it was a video, the two hours that fans spent with SEOTAIJI’s “Quiet Night” felt like it was an actual live show. Fans who watched the livestream had an explosive reaction, saying things like “It was amazing!” , “It was so much fun!” ,  “It was so great, I had such a wonderful time...”, and “I’m so happy I had the chance to see him perform like that.”

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SEOTAIJI Company also delivered a message of consolation to music fans around the world by releasing a video of the performance of “Quiet Night” by saying, “It’s really thankful to meet music fans via the concert's global live-streaming on Twitter. We hope SEOTAIJI’s music could comfort music fans all over the world who are tired of COVID-19.”

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#KpopTwitter has everything fans want to know about their favorite current K-pop artists, but also understand the history of K-pop and how past and present artists influence where K-pop is today. SEOTAIJI is the originator of K-pop music scenes, and artists across K-pop appreciate his contributions to culture - and we want to help fans understand as well. Moving forward, we’re excited to continue partnering with SEOTAIJI to drive conversations about the deep history behind the genre of K-pop.

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Follow SEOTAIJI (@SEO_TAIJI) and K-pop topic to get real-time updates about what’s happening on #KpopTwitter!

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@TheNolja

YeonJeong Kim

‎@TheNolja‎

Head of Global Kpop & K-content Partnerships, Twitter

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