People on Twitter participate in and celebrate various real-time events such as music festivals, the Olympics and World Cup, Academy Awards, and the presidential election. For two weeks, from April 15 to 24 (local time), the Coachella Valley Music and Arts Festival, which is the largest popular music festival in the United States, was held for the first time in three years. Of course, the performances of Asian and K-pop artists stood out at Coachella this year. Here’s how we celebrated Asian and K-pop artists performing at Coachella 2022.
Coachella 2022 dominating Twitter Trends with anticipation
With about 120 artists from all around the world taking part in the festival, Asian artists including aespa (@aespa_official), BIBI (@nakedbibi), CL (@chaelinCL) and 2NE1, DJ Peggy Gou, Epik High, Jackson Wang (@JacksonWang852), MILLI (@millimdk), NIKI (@nikizefanya), Rich Brian (@richbrian), Warren Hue (@warrenhue), Hikaru Utada (@utadahikaru) and Yoon Mirae (@Yoonmirae) got on this year’s Coachella stage.
Artists and fans who longed for concerts during the pandemic posted Tweets of anticipation and excitement, ahead of this year's Coachella festival. We saw the passion and love toward Asian artists with hashtags such as #aespacoachella #milliveatcoachella #clchella #jacksonwang on Twitter Trends worldwide.
#OnlyOnTwitter Teaser content
We prepared special teaser content of artists exclusive to Twitter. GIFs of CL, Epik High, Jackson Wang, Milli, Rich Brian, and Warren Hue were released on Coachella's official Twitter account (@coachella), further raising fans' anticipation of what would be presented. Fans across the world were excited about the GIFs capturing the distinctive characteristics of each artist and delivering the vivid atmosphere of the festival site.
Twitter Special Custom Emoji
Twitter created a special custom emoji celebrating Coachella 2022. People who Tweeted #Coachella and #Coachella2022 could see this year’s special Coachella emoji. Also, the 88rising emoji showed up with hashtags such as #88rising, #88risingCoachella, #HITCForever #HeadInTheClouds, #HeadInTheCloudsForever, adding even more fun to have conversation on Twitter.
Twitter Spaces with aespa
Aespa (@aespa_official), which stood on the main stage of Coachella as part of 88rising's Head In The Clouds Forever performance, interacted with fans from all around the world prior to their performance through Twitter Spaces (@TwitterSpaces). Members answered questions they previously received through hashtags #aespa_TwitterSpaces and #aespaCoachella, and opened up about how excited they were to perform on stage.
Hype continues on Twitter even after the festival
With Asian acts showing powerful performances at Coachella, attention was drawn to their stages. In particular, 2NE1 performed as a whole group for the first time in over 6 years as part of 88rising's Head In The Clouds Forever performance, touching the hearts of fans from around the world.
Coachella also turned Twitter into a festival. We see the anticipation for the upcoming real-life festivals on Twitter right now. We are continuing to do a variety of activities to help people engage in real-time events and conversations, and make the most of moments that happen from around the world, anytime, anywhere. Check out all the information about K-pop on Twitter today and join the conversation!
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