GOT7 visited #TwitterBlueroom to communicate with fans on the 23rd last month, commemorating the release of their new album. As their new mini-album 'GOT7' was unveiled to the public right after the Live session ended, it drew the attention from worldwide fans who waited for their album, and recorded more than 1 million cumulative viewers.
The launch of @GOT7 & Twitter custom emojis
Prior to the #TwitterBlueroom Live, GOT7's opening of their new official Twitter account (@GOT7) in April made headlines. To celebrate the launch of @GOT7, Twitter provided a custom emoji in the shape of GOT7's logo on Tweets using hashtags: #GOT7, #갓세븐, and #IGOT7. On May 6, the first Tweet of the account was posted using hashtags of GOT7 members and their special custom emoji, raising expectations on their future Twitter activity
On May 23, the day of when the #TwitterBlueroom Live was held, special custom emojis were put on hashtags for all members. This was released as a surprise right when the album was released after the #TwitterBlueroom Live ended. An emoji with each member's face was put up on Tweets using #MARK #JAYB #JACKSON #JINYOUNG #YOUNGJAE #BAMBAM #YUGYEOM #마크 #제이비 #잭슨 #진영 #영재 #뱀뱀 #유겸, increasing the amount on Tweets.
#TwitterBlueroom Live joined by all members of GOT7
It has been 2 years since they visited #TwitterBlueroom in 2020. As fans' anticipation was running high for the live, the notice Tweet announcing GOT7's #TwitterBlueroom Live posted on May 18 was Retweeted by Warner Music Singapore (@WarnerMusicSG) and Warner Music Vietnam's (@warnermusicvn) official Twitter accounts, drawing even more attention from fans overseas.
The #TwitterBlueroom Live session started off with a witty opening, with BamBam (@BamBam1A) appearing right in front of the camera. The session attracted 200,000 viewers within 10 minutes, and when the number of viewers exceeded 350,000, Jackson (@JacksonWang852) put a smile on fans' faces with his lovely facial expression. After the live, GOT7 did an unboxing video of their new album, and also taught fans how to dance their point move, giving them ever more joy.
GOT7 members are all together on Twitter: Welcome to Twitter, JINYOUNG (@JINYOUNG)
The news of Jinyoung(@JINYOUNG) opening his own Twitter account also became a hot topic during this #TwitterBlueroom Live session. While Jaebeom (@jaybnow_hr) and Youngjae (@GOTYJ_Ars_Vita) were talking to Jackson about their experience using Twitter Space (@TwitterSpaces), BamBam said, "Let's do one together if Jinyoung makes a Twitter account," and Jinyoung actually created a Twitter account after the Live session, raising expectations on a Spaces session by GOT7.
Special welcome events for GOT7: IGOT7 Larry and #TwitterBlueroom 360 Videos
Twitter also prepared a special event for GOT7's #TwitterBlueroom Live session. We matched Larry on the wall of TwitterBlueroom with GOT7's team color, green. The photo which the group took with green Larry after the live ended, lifted up fans from all around the world. The TwitterBlueroom 360 videos, exclusive to Twitter, were also unveiled to the public.
From taking over Twitter's Worldwide Trends to a record number of album sales!
This #TwitterBlueroom Live took place right as GOT7's new album was released, and the their title song 'NANANA', member's names, and #TwitterBlueroom Live dominated the global trend chart. Their new album, which took over the hearts of fans on Twitter, also set a new initial album sales record. According to Hanteo Chart, a South Korea’s music chart, the initial sales figures of the album, which calculates sales during the first week of release, exceeded 371,500 copies, surpassing the previous record of 270,000 copies for the 4th full album released in 2020.
On #TwitterBlueroom Live, not only kpop artists but also actors, writers, and politicians visit and communicate with fans and audience on various topics. The live communication on #TwitterBlueroom Live leads to conversations on Twitter, and these conversations turn into Trends, providing moments people can enjoy. Twitter will continue to do our best to connect fans from all around the world with content that can only be enjoyed on Twitter. Talk about what's happening around the world on Twitter, right now!