The movie ‘Hunt’, which is actor Lee Jung-jae's debut film as a director, carried out a global campaign on Twitter to communicate with fans all over the world. It is garnering attention with Jung Woo-sung and Lee Jung-jae, known to be best friends in the entertainment business, appearing together in the same film in 23 years. It unveiled a variety of exclusive and pre-released content on Twitter including #TwitterBlueroom Live. Here we introduce the Twitter X Hunt campaign which raised global movie fans’ interests and expectations of the movie!
@TwitterMovies’ profile campaign and music making film premier
Back on July 21st, Twitter’s official movie account changed their header and introduction section to Hunt, and also unveiled the music making film clip for the first time at 3PM. The clip caught the attention of global fans by reaching more than 1.78 million cumulative views.
Only on Twitter: #Twitterblueroom Live and exclusive Q&A videos
On the same day at 7PM Korea time, director Lee Jung-jae and actor Jung Woo-sung visited #TwitterBlueroom LIVE Q&A. They led active communication with fans, and the live reached more than 1.12 million cumulative viewers. You can replay the live on Megabox’s official Twitter account(@megabox_plusm), Twitter Korea’s official account (@TwitterKorea), and Twitter’s global movie account (@TwitterMovies).
The #TwitterBlueroom LIVE brought out favorable responses by viewers as a unique event of finding out who the spy was held. For the special event, fans watching the live became agents themselves and had to pick out which actor had the ‘spy’ paper, and gifts with the two actors’ signature and movie tickets were randomly given out to those who found the spy.
The two actors presented themselves in a way they didn’t before through the #TwitterBlueroom, LIVE and fans got to see different sides of them. They delighted fans’ ears and eyes by talking in casual language, which they didn’t before, taking pictures using B-grade props, and holding heated debates on viral topics such as the ‘sesame leaf’ dispute. The official Twitter account of Megabox (@megabox_plusm) posted highlight clips of the #TwitterBlueroom LIVE on Twitter, bringing another excitement to fans.
Twitter also unveiled the 360 degree video clip of #TwitterBlueroom, LIVE exclusive to Twitter, after the live ended. Back on July 26th, it also unveiled the exclusive Q&A clip by actors Lee Jung-jae and Jung Woo-sung for movie fans on Twitter. The two actors answered 6 questions with their whole hearts that came in from fans both home and abroad. The video served as an indicator of fans’ enthusiastic responses for the film by reaching more than 2.83 million viewers.
The Live broadcast of VIP premiere showcase and red carpet event
Twitter exclusively broadcasted the Hunt VIP premiere showcase and red carpet event at Megabox COEX at 7PM on the 2nd.
Representative Korean actors and celebrities, including Lee Byung-hun, Hwang Jung-min, Lee Sun-kyun, Lee Min-ho, Kim Soo-hyun, Lee Joon-ho, Yoo Jae-seok, and Lee Young-ja, also came to the event and got together, making it look like a film festival. Also, actor Park Hae-soo and actor Jung Ho-yeon came to the event and supported director Lee Jung-jae and actor Heo Sung-tae, making it seem like a reunion of actors from 'Squid Game'. Not only did fans show great attention to the exclusive live, but Tweeted lots of event-related Tweets such as BTS (@BTS_twt) member Jin taking a picture with Lee Jung-jae and Jung Woo-sung, holding on to a message board saying 'Let's go Hunt'.
The conversation will continue! Tweet and cheer #Hunt with custom emojis
Hunt, which is released in South Korea on August 10th, is a spy action film in which National Intelligence Service agents Park Pyeong-ho (Lee Jung-jae) and Kim Jeong-do (Jung Woo-sung), who are suspicious of one another for being the hidden spies of the organization, face a life-turning event called 'Korea's First Assassination Operation'. The film was recognized for its creativity and was invited to the 75th Cannes Film Festival, the 47th Toronto International Film Festival and was pre-sold in 144 overseas countries. Through the New York Times Square screen, Kmovie ‘HUNT’ met global fans and got full attention ahead of its release in Korea. With the premier, lots of Tweets about reviews and behind the scene stories about the movie have come out on Twitter.
Until the 20th of October, Twitter will also provide Hunt’s logo emoji when Tweeting with hashtags #헌트 #HUNT_Movie, #Ask_HUNT, and custom emojis of the two actors when Tweeting with hashtags #헌트_이정재, #HUNT_LeeJungJae, #헌트_정우성, #HUNT_JungWooSung. Let's have a conversation about the movie 'Hunt' and support the actors with the hashtags on Twitter.