Insights

K-pop belts out another record on Twitter with 7.5 billion Tweets

By YeonJeong Kim

K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.

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K-pop conversations around the world: Countries Tweeting the most about K-pop

Passionate and vibrant #KpopTwitter conversations continue to reverberate around the world as K-pop fans connect with each other. Indonesia, the Philippines, Thailand, South Korea, and the United States are the top countries with the highest number of K-pop related Tweets.

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K-pop popularity continues to grow: Countries with the most K-pop fans on Twitter

From Asia Pacific to South America, the global K-pop fanbase continues to grow on Twitter. Peru and Colombia join the top 20 countries list with the most number of people Tweeting about K-pop.

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Introducing the most discussed K-pop artists

For the first time, we are announcing the top 20 most talked about K-pop artists so that fans can celebrate their favorite artists on Twitter.

  1. BTS (@BTS_twt)
  2. NCT (@NCTsmtown)
  3. BLACKPINK (@BLACKPINK)
  4. EXO (@weareoneEXO)
  5. TREASURE (@treasuremembers)
  6. TOMORROW X TOGETHER (@TXT_members)
  7. ENHYPEN (@ENHYPEN)
  8. GOT7 (@GOT7Official)
  9. TWICE (@JYPETWICE)
  10. SEVENTEEN (@pledis_17)
  11. ATEEZ (@ATEEZofficial)
  12. Stray Kids (@Stray_Kids)
  13. THE BOYZ (@WE_THE_BOYZ)
  14. Red Velvet (@RV_smtown)
  15. MONSTA X (@OfficialMonstaX)
  16. iKON (@YG_iKONIC)
  17. IZ*ONE (@official_izone)
  18. DAY6 (@day6official)
  19. ASTRO (@offclASTRO)
  20. SHINee (@SHINee)
  21.  

    Newcomer TREASURE (@treasuremembers), who debuted just in August last year, emerged fifth on the inaugural list in a spectacular entrance. Since August 2020, TREASURE have already conducted four #TwitterBlueroom Live Q&A sessions across six months while actively engaging with their fans on Twitter. Similarly, new boy band ENHYPEN (@ENHYPEN) that only debuted in late November last year is ranked seventh.

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Most Retweeted Tweets from each of the Top 5 most discussed K-pop artists

(Period: 2020.07.01 ~ 2021.06.30)

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Twitter Blueroom LIVE program connects artists with fans in the new normal

#TwitterBlueroom continues to connect fans globally to their favorite K-pop artists by bringing exclusive interviews and Q&A sessions for them to get closer to their idols. From 2PM (@follow_2PM), a second-generation K-pop group with a comeback after five years, to third-generation K-pop groups like DAY6 (@day6official) and iKON (@YG_iKONIC), artists and        K-culture leaders engaged with their fans in real time on #TwitterBlueroom.

ITZY (@ITZYofficial), one of the hottest K-pop girl groups, hosted a LIVE Q&A with over one million viewers while JUSTB (@JUSTB_Official), who just debuted last month, did so via a showcase live-streamed on #TwitterBlueroom, bringing fans from all over the world together virtually.

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Whether they are global powerhouses or emerging stars, K-pop fans are talking about and engaging with their favourite artists regularly on #KpopTwitter. Culturally, we have seen the phenomenal rise of K-pop across the world, but this trend is not new on Twitter as we have experienced the growth in conversation first-hand. We will continue to work with artists and their labels to bring more content for the K-pop community.

In 2021, K-pop is bigger than ever – there is always something happening on #KpopTwitter, from #TwitterSpaces to #TwitterBlueroom, and more. If you missed an event, catch up on what has happened on the Twitter blog. Here are some of the top moments from 2021 so far:

Join the #KpopTwitter conversation with other fans and your favorite K-pop idols today!

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@52111801

YeonJeong Kim

‎@TheNolja‎

Head of Global Kpop & K-content Partnerships, Twitter