Branded short URLs in the wild and on TweetDeck

By TweetDeck
Friday, 29 January 2010

Just noticed something cool and wanted to share. If you’re using to shorten URLs and add a Techcrunch ( or Onion ( URL to the compose window in TweetDeck, instead of shortening to a link you’ll get an appropriately branded short URL i.e. or

I’ve subsequently learnt (from the guys) this is part of a new PRO service and these branded URLs will soon be opened up to all PRO enterprise users. From a user point of view short URLs with a greater sense of transparency can’t be bad and as a publisher getting potentially thousands of additional brand mentions in the stream wouldn’t hurt either.

So if you notice URLs shortening to something other than in your TweetDeck, don’t panic - this is expected and potentially rather interesting. Might be worth registering that short URL for your brand sooner rather than later. Could someone build a short URL generator?

UPDATE: use for a short domain generator (thanks yahelc)