Earlier today we announced a new version of Twitter that makes it easier for users to discover what’s happening now. As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.
Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.
You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.
This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own - your colors, your logo, and your messaging.
We are thrilled to launch the new enhanced profile page exclusively with 21 advertising partners and select charities and individuals. See how these brands are taking flight with their enhanced profile pages: @AmericanExpress, @BestBuy, @bing, @chevrolet, @CocaCola, @Dell, @DisneyPixar, @generalelectric, @Heineken, @HP, @intel, @JetBlue, @Kia, @McDonalds, @nikebasketball, @NYSE_Euronext, Paramount Pictures’ Mission: Impossible - @GhostProtocol, @pepsi, @Staples, @subwayfreshbuzz, and @VerizonWireless. You’ll need to use the new version of Twitter to see these enhanced profile pages.
We will slowly roll out enhanced profile pages to a wider audience of brands in the coming months. To learn more go to fly.twitter.com/ads. To learn how to get the new version of Twitter, go to fly.twitter.com.