Today Nielsen announced an agreement with Twitter to create the “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data.
As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming. This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating.
You can read more about the news on Nielsen’s site here. Ultimately, we have one goal for this new metric: to make watching TV with Twitter even better for you, the TV fan. I look forward to sharing more about this effort in the months to come.
Posted by Chloe Sladden (@ChloeS)
Head of Media