Dust off your cowboy hat. The @Pepsi and @Billboard Summer Beats Concert Series is heading to Nashville today. Part of Twitter’s global partnership with Pepsi, this evening’s pop-up concert will feature top country music group @GlorianaTheBand. The performance will stream live exclusively on Twitter.com/Pepsi and Pepsi.com/NashvilleNOW at 8 pm CT, giving fans around the world the chance to experience live music in a new way.
Today’s concert will be the second in the #SummerBeats series, which kicked off with Katy Perry last month in Hollywood, California. Leading up to the concert, Billboard and Pepsi gave away over 500 tickets to fans through a series of Tweets that revealed the locations of pop-up street teams around Los Angeles.
People have always turned to Twitter to have conversations about real-time events. Now, Twitter is the place where people go to experience live events like NASCAR, Euro 2012 football championship and The Olympics. Today’s live stream with Pepsi is just one example of how brands can partner with Twitter to deliver unique experiences that harness the power of events in real time.