For years, brands around the world have used Twitter to reach consumers with timely, relevant deals, discounts, news and information. And every day, millions of Twitter users who follow brands are turning to their mobile devices to hear from the companies they care about most.
We recently began testing Promoted Tweets and Promoted Accounts on iOS and Android devices to make it easier for brands to reach consumers anytime, even when they are on the go. As with the launch of Promoted Tweets in user timelines on Twitter.com, we started by showing them in the timeline only for those users already following the advertiser. Since we began testing three weeks ago, reactions have been positive. Starting today, we are expanding this test, enabling brands to target Promoted Tweets to mobile users that share similar interests with their existing followers.
We’re also adding new targeting options so that brands can target their campaigns specifically to desktop computers and laptops, iOS, Android, and other mobile devices. Or, the default setting simply targets campaigns to users across all devices.
Mobile device targeting is great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.
Here are just a few examples of some recent Promoted Tweets that are ideal for targeting on-the-go consumers with relevant, timely messaging.
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Given that 55% of the more than 100 million users who log in to Twitter every month do so at least once via mobile, this expanded roll out of Promoted Tweets in mobile is a great opportunity for brands to connect with more users, more of the time.
Did someone say … cookies?