The holiday season is a time for family, friends and celebration. It’s also a time for giving. According to Network for Good, over 30% of all contributions to nonprofits and charities in the United States occur in the month of December.
Already, 99% of the top 200 nonprofits are active on Twitter. Religious leaders from Pope Benedict XVI (@Pontifex) to well-known organizations (@ONECampaign) to local churches and synagogues (@SixthandI) are finding Twitter to be a dynamic platform to reach and engage their target audiences.
In fact, we see dramatic spikes in conversations on Twitter around holiday-themed keywords. Last year, there were 173K Tweets about Hanukkah, 24.3 million Tweets about Christmas and 14.8 million conversations about New Year’s Eve.
Last week, Giving Tuesday (@GivingTues), a movement to create a national day of giving that kicks off the holiday season, celebrated and encouraged charitable support of nonprofit organizations. Conversations around #GivingTuesday in the U.S. spiked throughout the day on Twitter and so did donations.
Twitter Ads can help you amplify your organizations organic Twitter strategy and ensure your message breaks through all the holiday conversations. With Promoted Tweets and Promoted Accounts, you can reach people at the moment that they are considering end of year charitable contributions. Here are four Twitter advertising best practices to keep in mind:
For more tips and best practices, check out our hope140 for nonprofit case studies. Whether your goal is to grow your followers, raise awareness for your organization or drive traffic and end-of-year contributions, Twitter can be a key part of your 2012 holiday season marketing plan.
Please reach out to our team at firstname.lastname@example.org to get started today!
Peter Greenberger - @pgreenberger
Director, Political and Nonprofit Advertising