It’s day two at Advertising Week and our favorite little blue bird has been all over town. On screen after screen, he’s appeared alongside #AWIX session hashtags - a reflection of how real-time conversations at this industry event are happening on Twitter.
Our team has been just as busy in the city, presenting insights and tips while finding moments to connect with and learn from some of the most creative marketers in the industry.
The week kicked off with Tim Perzyk (@tperzyk) from our our research team discussing new rules for defining and measuring influence.
This morning, Joel Lunenfeld (@joell), Twitter’s Vice President of Brand Strategy, took the stage at #iabmixx to share insights and key stats about Twitter user behavior across screens as well as examples of #OnlyonTwitter conversations and tips for adapting to real-time opportunities.
Joel Lunenfeld: Twitter is the EKG for attention to television. 50% of people on Twitter use it at home while watching TV. #IABMIXX
One key insight: the best brands don’t just use Twitter to amplify campaigns; they use Twitter to listen to consumers and create campaigns based on those real-time conversations (like Audi did with #WantR8.)
At OMMA Response, Twitter’s Head of Product Marketing Guy Yalif (@gyalif) revealed people don’t follow brands on Twitter just for discounts and deals. They also want entertainment and access to exclusive content.
He also outlined recent enhancements to the Twitter advertising platform such as targeted Tweets, interest targeting and geo-targeting that help advertisers reach the right audience at the right time.
To end the day, Joel headed to the Times Center for the CNBC Masters of Monetization 2.0 panel moderated by Julia Boorstin (@JBoorstin).
In addition to plenty of punchy one-liners from the heavy hitters on the panel, Joel shared thoughtful perspectives on engagement, integration, mobile and what keeps him up at night.
For more Twitter updates from #AWIX, follow @TwitterAds and join us at our session tomorrow at 1 pm. Adam Bain (@adambain) and PepsiCo’s Shiv Singh (@shivsingh) will share insights to help marketers adapt campaigns to the moment on Twitter and build real-time brands.