'Alive with the sound’ … of Tweets

Last night NBC did something fairly unique for this era: they aired a live TV performance of Rodgers’ and Hammerstein’s The Sound of Music starring @carrieunderwood.

Many Music fans (they are a legion) considered this to be appointment viewing, and were surprised to see something so unusual for network television. That novelty coupled with the fact of it being aired live drove a large volume of conversation on Twitter. Read more on the Official Twitter blog…