Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases.
With those goals in mind, today there’s a new addition to our suite of Twitter Cards, one which helps brands drive highly qualified leads: the Lead Generation Card.
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.
When someone expands your Tweet, they see a description of the offer and a call to action. Their name, @username, and email address are already pre-filled within the Card. The user simply clicks a button to send this information directly (and securely) to you.
As with all our products, we’ve been testing this feature with a handful of brands, including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline), and have received positive feedback about how it helps to drive deeper connections with customers. Additionally, many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.
Today, the Lead Generation Card will only be available to our managed clients; we have plans to launch this Card globally and to small- and medium-sized businesses soon.
Visit our help center to learn more about Lead Generation Card creation and best practices.