@DepecheMode is asking fans to document their current European tour — The Delta Machine tour, named after their latest album — in six-second increments.
Beginning with a concert on July 21 in Rome, the band has been asking fans to share Vine videos, and established the hashtag #DMTour to centralize the conversation.
On stage now at the National Stadium in Warsaw, Poland. See fans’ @vineapp posts live at http://t.co/cuwvyq8CTw.— Depeche Mode ( @depechemode) July 25, 2013
Besides promoting Vine videos around #DMTour on Twitter, the band is also using the massive stage-side screens to get fans to take out their phones and put finger to screen.
Fans all over Europe are responding. #DMTour
The band even set up a website — http://dm.vinebeats.com/ — where people can check out the latest Vine videos that have been submitted with the #DMTour hashtag.
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