When the First Lady (@FLOTUS) joined the President for a trip to Africa, she brought her 400,000 Twitter followers along for the journey.
The First Lady kicks off her trip to Africa: http://t.co/gHXE1kig0U, pic.twitter.com/KRkw5dBCtt #FLOTUSinAfrica— FLOTUS ( @FLOTUS) June 26, 2013
Michelle Obama shared the first family’s travels in Africa, tweeting and using Vine along the way with #FLOTUSinAfrica. She personally took charge of her Twitter feed, usually run by staffers, giving her followers a unique insight into daily life on the trip through her eyes. Her followers asked questions directly over Twitter, which she replied to using Vine, the first time she had tried the six-second video platform.
Hey twitter, I’m taking over @FLOTUS today! We’re in Dar es Salaam—my 1st visit to Tanzania—I couldn’t be more excited! -mo #FLOTUSinAfrica— FLOTUS ( @FLOTUS) July 1, 2013
.@KidsPress asked: What do you hope your children will learn from your trip? The First Lady answered: http://t.co/6mvNKUCs2W #FLOTUSinAfrica— FLOTUS ( @FLOTUS) June 27, 2013
During the trip, the White House posted eight videos with Vine via @WHvideo.
By sharing behind-the scenes photos and images, she offered a peek behind the curtain of what daily life is like as the President’s wife. This image was taken as news of South African President Nelson Mandela’s health became global news, giving an insight into the conversations between world leaders.
The President & First Lady talk on the phone with Nelson Mandela’s wife, Graca Machel: pic.twitter.com/PxxWhNHFlS #FLOTUSinAfrica— FLOTUS ( @FLOTUS) June 30, 2013
By engaging with her audience, she attracted new followers too.
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