Last week, Twitter teamed up with some star athletes to launch #FollowMe, a new way for everyone to make instant highlight reels of their own most engaging moments on Twitter.
In just a few days, several top brands have created #FollowMe videos, proving that highlights aren’t just for NBA players. With a couple of clicks, these brands created 30-second reels that feature their top Tweets, photos, Vine videos, topics and followers:
Paramount Pictures (@ParamountPics) spotlights behind-the-scenes photos and videos of its upcoming summer blockbuster World War Z (@WorldWarZmovie).
World War Z is in theaters this Friday. Get Ready! https://t.co/6BZjBhe05w #FollowMe #Vizify
— World War Z Movie ( @WorldWarZMovie) June 19, 2013
adidas UK (@adidasUK) showcases the dynamic content they share with passionate fans every day to bring them closer to the sports they love.
Check out the latest adidas uk twitter highlights! Watch our #vizify movie: https://t.co/mbJnCMl27P
— adidas UK ( @adidasUK) June 18, 2013
Intel (@Intel) sparks a conversation with a shout-out to its top followers including Toshiba USA (@ToshibaUSA), which returns the brand love by featuring @Intel in a #FollowMe video of its own.
Hey @lenovo, @ToshibaUSA, @Newegg, you’ve got a starring role in our video: https://t.co/jXmyWYZUmH #FollowMe #Vizify
— Intel ( @intel) June 18, 2013
.@intel right back at you: https://t.co/NyplqZdS1g #FollowMe
— Toshiba ( @ToshibaUSA) June 18, 2013
Toyota España (@Toyota_Esp) shares its most tweeted topics and a popular stop animation Vine video.
¡Esto es Toyota en redes sociales!! http://t.co/aeabG0IRCj ¿Os gusta? #Vizify #SiempreMejor
— Toyota España ( @Toyota_Esp) June 18, 2013
Tips for brands
Think of a #FollowMe video as another dynamic opportunity to engage existing Twitter followers and reach new ones. Here are some simple ways that you can integrate #FollowMe across your existing Twitter strategy: