Last week, Twitter teamed up with some star athletes to launch #FollowMe, a new way for everyone to make instant highlight reels of their own most engaging moments on Twitter.
In just a few days, several top brands have created #FollowMe videos, proving that highlights aren’t just for NBA players. With a couple of clicks, these brands created 30-second reels that feature their top Tweets, photos, Vine videos, topics and followers:
adidas UK (@adidasUK) showcases the dynamic content they share with passionate fans every day to bring them closer to the sports they love.
Toyota España (@Toyota_Esp) shares its most tweeted topics and a popular stop animation Vine video.
Tips for brands
Think of a #FollowMe video as another dynamic opportunity to engage existing Twitter followers and reach new ones. Here are some simple ways that you can integrate #FollowMe across your existing Twitter strategy:
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