What happens when you mix the finale of one of TV’s most acclaimed shows with the live, public, conversational nature of Twitter? A reaction that generates 1.24 million Tweets and 10.3 million viewers. Last night’s Breaking Bad finale broke records for both its viewership and its Twitter activity, as fans took to Twitter to experience the finale with each other and alongside the stars of the show.
All in all, according to SocialGuide (which measures only U.S. conversation) there were 1.24 million Tweets about the Breaking Bad (@BreakingBad_AMC) finale, with conversation peaking at 22,373 Tweets per minute (TPM) as the episode began.
Fans rallied around the #GoodbyeBreakingBad hashtag, which was displayed on air throughout the finale and was used nearly 500,000 times. The stars of Breaking Bad also came to Twitter to bid the show, the fans, and their characters farewell. The Tweets from @BryanCranston (Walter White) and @AaronPaul_8 (Jesse Pinkman) were two of the most retweeted Tweets of the night, with 50,000+ and 27,000+ respectively.
Well, this is it. The last episode ever of Breaking Bad. Thank you for sharing this ride with me. Without you we never would have lasted.— Bryan Cranston ( @BryanCranston) September 29, 2013
Last episode ever of Breaking Bad. It would not be possible without all of you. Thank you all for the amazing ride. Love you Vince!!!!— Aaron Paul ( @aaronpaul_8) September 30, 2013
Vince Gilligan. Creator of Breaking Bad. Thank you. You’ve changed my life http://t.co/pahkIBlMPp— dean norris ( @deanjnorris) September 29, 2013
Aaron Paul continued to bring fans closer to the show in creative ways: in the past he’s called fans directly, offered tickets to special screenings in Boise, and shared his own commentary about episodes — all via Twitter. Yesterday, he held a scavenger hunt throughout Los Angeles for tickets to the finale party, and tweeted all the clues:
Scavenger hunt begins in 30 minutes. 20 tickets are hidden around Hollywood. Exact location will be given out very soon. #BreakingBad— Aaron Paul ( @aaronpaul_8) September 29, 2013
A pair of tickets behind garage sale sign at Windsor and Melrose across from Paramount entrance - get yo tickets, bitch! #BreakingBad— Aaron Paul ( @aaronpaul_8) September 29, 2013
Behind the Funyons inside of Walgreens at Santa Monica and Highland. Funyons are awesome!! #BreakingBad— Aaron Paul ( @aaronpaul_8) September 29, 2013
Other familiar faces were active on Twitter last night, tweeting right along with all the show’s other super fans as they watched the finale:
Aaaaaaaaaand … here come the waves of depression as I realize there will never be another new episode of Breaking Bad. #GoodbyeBreakingBad— Paul Feig ( @paulfeig) September 30, 2013
I can’t believe Walt was a woman the whole time. Awesome ending. #BreakingBad— Zach Braff ( @zachbraff) September 30, 2013
Thank you, Vince Gilligan, for conceiving & executing the most bizarre love story I’ve ever seen. #GoodbyeBreakingBad— Patton Oswalt ( @pattonoswalt) September 30, 2013
If you liked Stevia on Breaking Bad you’ll love Agave on Homeland. #GoodbyeBreakingBad— Paul Scheer ( @paulscheer) September 30, 2013
On a plane back to Los Angeles, currently over Albuquerque. I’m the fat guy waving g’bye to Walter & Jesse from up here. #GoodbyeBreakingBad— KevinSmith ( @ThatKevinSmith) September 30, 2013
When you want to experience the best of Breaking Bad, you can always rely on the blue… bird, that is.
Did someone say … cookies?