Derulo promoted his appearance by posting eight @Vineapp videos, giving his followers an exclusive look at what it was like to get New York — and the rest of the country — rocking first thing in the morning.
Among the results: there were more than 3,000 mentions of the hashtag #GMADerulo; he saw increases of 3X in @replies and 1.5X in daily follower growth. And instead of his concert reaching just a U.S. television audience, fans as far away as France, Germany and Thailand saw the Vine videos.
Here’s a look at some of the special access Twitter and Vine followers enjoyed, below.
@GMA started by promoting the hashtag, offering fans a chance to see their Tweets on air:
Then @JasonDerulo did the same, using a pic to get the hashtag out to his followers:
Then the Vine videos kicked in, with this shot of fans during his rehearsal:
And Jason promoted his appearance — as he literally walks to the stage:
Jason then talked to his followers between songs:
He thanked them as he finished up:
Right back at you, Jason …